“WIMPS Don’t Use Twitter” –

free Social Media Association for Business event as part of Imagine Create 2011

Derry’s Cultúrlann Uí Chanáin is hosting a free Social Media Association for Business event this Saturday as part of Imagine Create 2011.

Keynote speaker for the event is Davy Sims, Head of Social Media at www.wimps.tv. Davy will be sharing his insights into audience engagement through social media. He’ll reveal some of the findings from WIMPS’ research in the area – and how the target of their message was not who they thought it was.

Following the keynote, the audience will be able to put their social media questions to a mixed panel of social media practitioners and business owners. The event will finish with an open-floor discussion where everyone can share their ideas and expertise in social media for business use.

Chair of the Social Media Association for Business, Tracy Dempsey, says: “Social media and its integration into your business is an ever-changing landscape; we’re all still learning and can all learn a lot from each other’s experience. That said, it’s important to distinguish the best of the information that’s out there from a lot of misguided or misleading information that’s being peddled. The Social Media Association for Business aims to be a forum for sharing best practice and the the latest credible research in the field, as well as for generating creative ideas in how to make the most of social media in pursuit of your organisation’s goals.”

The Social Media Association for Business is led by a group of volunteers, from small business owners using social media effectively themselves to practitioners in the field. The venue has been kindly provided free of charge by Cultúrlann Uí Chanáin, and refreshments have been sponsored by Digital Derry. Attendees are invited to register for this free event at  www.facebook.com/social.media.association.for.business.

Imagine Create is a biennial event taking place at locations around the city of Derry~Londonderry from 29 March to 2 April 2011. Find out more about Imagine Create 2011 at http://www.imaginecreate.info/