{"id":17023,"date":"2019-01-25T16:03:02","date_gmt":"2019-01-25T15:03:02","guid":{"rendered":"https:\/\/whatsonni.com\/news\/?p=17023"},"modified":"2019-01-25T16:03:04","modified_gmt":"2019-01-25T15:03:04","slug":"belfast-city-airport-offers-30k-marketing-prize-to-nis-best-small-visitor-attraction","status":"publish","type":"post","link":"https:\/\/whatsonni.com\/news\/2019\/01\/belfast-city-airport-offers-30k-marketing-prize-to-nis-best-small-visitor-attraction\/","title":{"rendered":"BELFAST CITY AIRPORT OFFERS \u00a330K MARKETING PRIZE TO NI\u2019S \u2018BEST\u2019 SMALL VISITOR ATTRACTION"},"content":{"rendered":"\n

Airport partners with Tourism\nNI and Antrim and Newtownabbey Borough Council for competition to celebrate\nregion\u2019s lesser known attractions and experiences<\/em><\/strong><\/p>\n\n\n\n

\"\"
John McGrillen, CEO Tourism NI; Katy Best, Commercial and Marketing Director at Belfast City Airport; and Mayor Councillor Paul Michael, Antrim and Newtownabbey Borough Council<\/figcaption><\/figure><\/div>\n\n\n\n

George Best Belfast City Airport has\npartnered with Tourism NI and all eleven Councils in the province to launch the\nsearch for Northern Ireland\u2019s Best Small Visitor Attraction \u2013 with \u00a330,000 of\nfree marketing support and brand visibility at the airport on offer to the\nwinner. <\/p>\n\n\n\n

The competition is open to visitor\nattractions and experiences across Northern Ireland that have an annual footfall of less than\n100,000. The prize will include \u00a320,000 of branding on site at Belfast City\nAirport which welcomes approximately 2.6m passengers each year, and \u00a310,000 of\nonline support through the airport\u2019s digital channels.<\/p>\n\n\n\n

To take part in the competition,\nattractions should submit their entries via email to Naomi@lighthouseni.com<\/a> by Friday 1st<\/sup> March 2019,\nwith the relevant Council then selecting a shortlist of three attractions to\nprogress to the next stage of the competition. <\/p>\n\n\n\n

The chosen attractions will then\nfeature on the airport\u2019s Facebook page, with the most popular from each council\nprogressing to the final which will see a judging panel visit, experience and\nscore each of the attractions. <\/p>\n\n\n\n

Katy Best, Commercial Director at\nBelfast City Airport, commented:<\/p>\n\n\n\n

\u201cIn 2017 we ran a hugely successful\ncompetition with Food NI to launch the search for Northern Ireland\u2019s Best Food\nor Drink Product. County Armagh\u2019s Long Meadow Cider won the title and benefited\nhugely from significant presence in the airport and on our digital channels. <\/p>\n\n\n\n

\u201cThe smaller visitor attractions and\nexperiences are hugely important to the overall tourism industry here in\nNorthern Ireland and that is why they were chosen as the focus of this year\u2019s\ncampaign. The competition gives these attractions a chance to shine and to\nboost their visibility amongst a huge audience of potential local and overseas\nvisitors. <\/p>\n\n\n\n

\u201cWith 2.6m passengers using the\nairport each year, this is a perfect platform to promote these attractions\nacross our extensive range of advertising formats that target a variety of\ndemographics including both inbound and outbound passengers. <\/p>\n\n\n\n

\u201cWe are really pleased to be working\nwith Tourism NI and all eleven local Councils to raise the profile of some of\nNorthern Ireland\u2019s smaller and lesser known attractions and would encourage all\nestablishments with a tourism offering and an annual footfall of less than\n100,000 to consider entering.\u201d <\/p>\n\n\n\n

The \u00a320,000 of free advertising on\noffer at the airport will be on a number of formats within the terminal, while\nthe \u00a310,000 of digital support will include activities such as email solus\ncampaigns and social media take overs.  <\/p>\n\n\n\n

Tourism NI\u2019s Chief Executive, John\nMcGrillen, said: <\/p>\n\n\n\n

\u201cWe are thrilled to have partnered\nwith Belfast City Airport for what I\u2019m sure will be a very successful\ninitiative.<\/p>\n\n\n\n

\u201cThis is a superb opportunity for the\nsmaller attractions in Northern Ireland that most likely don\u2019t have extensive\nmarketing budgets. <\/p>\n\n\n\n

\u201cOur focus is on encouraging visitors\nto extend their stay in the region, and this competition should raise awareness\nof the huge choice of attractions and experiences visitors have when they\narrive in Northern Ireland.<\/p>\n\n\n\n

\u201c\u00a330,000 of advertising at Belfast\nCity Airport will have a significant impact for the winning attraction and I\nwould encourage all attractions with an annual footfall of less than 100,000 to\napply.\u201d<\/p>\n\n\n\n
\n The\n Mayor of Antrim and Newtownabbey Councillor Paul Michael commented: \n \u201cThis\n competition is a fantastic opportunity for local tourist providers to avail\n of \u00a330,000 marketing support, to boost their business. \n \u201cWe\n look forward to receiving entries from many of our fabulous small visitor\n attractions and I would like to thank George Best Belfast City Airport and\n Tourism NI for providing this great opportunity.\u201d\n <\/td><\/tr><\/tbody><\/table>\n\n\n\n

For more information on how to enter,\nterms and conditions and to download an entry form, please visit www.belfastcityairport.com\/TourismNI<\/a> <\/p>\n\n\n\n

Belfast City Airport can also be found\non Facebook (George Best Belfast City Airport) and Twitter (@BelfastCity_Air).<\/p>\n","protected":false},"excerpt":{"rendered":"

Airport partners with Tourism NI and Antrim and Newtownabbey Borough Council for competition to celebrate region\u2019s lesser known attractions and experiences George Best Belfast City Airport has partnered with Tourism NI and all eleven Councils in the province to launch the search for Northern Ireland\u2019s Best Small Visitor Attraction \u2013 with \u00a330,000 of free marketing … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/17023"}],"collection":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/comments?post=17023"}],"version-history":[{"count":1,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/17023\/revisions"}],"predecessor-version":[{"id":17025,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/17023\/revisions\/17025"}],"wp:attachment":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/media?parent=17023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/categories?post=17023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/tags?post=17023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}