For those unfamiliar with graphic\ndesign the thought of writing a brief for the talented wizards can seem a\nlittle daunting. But it should not be. Like drafting any other part of your\nmarketing and communications plan it is about explanation.<\/p>\n\n\n\n
And, that explanation should be\nbroken down into similar steps to your marketing.<\/p>\n\n\n\n
The first thing to include is your\ncompany profile. A short synopsis of what you do, including history and your\nclients or customers. This will help the graphic design team focus on the industry\nyou operate in.<\/p>\n\n\n\n
Perhaps the most important area in the brief will be the aims: what you and your company want to achieve with the design. Is it a complete re-brand, is it a new brand or is it for a campaign?<\/p>\n\n\n\n
This will explain what you\nexpect in terms of scope of the project and helps once consulting with the\ndesign team later on in the process.<\/p>\n\n\n\n
Equally as importance is your\ncompany\u2019s target audience. Young and funky, edgy people, a business-to-business\ncampaign, or an older audience all will influence the design. This is time to\nconsider carefully that audience. A short audit of your type of client may help\nclarify this.<\/p>\n\n\n\n
The media format is something that\nyou should also consider. A full suite of material could\ninclude stationery, leaflets, stands, website and other key elements. It\ncould also be as simple as a leaflet and well-designed advertisement. <\/p>\n\n\n\n
As you consider the breadth of what\nyou want, do not forget social media. Whatever you want designed must have\nelements that work across multiple social platforms appropriate to your target\naudience.<\/p>\n\n\n\n
At this stage it is important to\ninclude others in your team. They can provide valuable input, and help you\nrevise the brief.<\/p>\n\n\n\n
Of course, this is the hard part \u2013\nmoney. You need to be clear about how much you have to spend on the\ndesign and the products it is to be used on. Be clear on this and be certain\nabout the timescale that the project has to be delivered. Above all,\nremember that the cheapest option may not provide the quality you expect.<\/p>\n\n\n\n
The life of the design brief does not\nend once you have appointed a designer. Before they start work meet with them\nand agree all of the above elements. An experienced graphic designer\nwill be able to tweak the brief and help you work through what is exactly to be\ndelivered. Chiho Tang, Owner of Oranga Creative said: \u201cIt\u2019s great to meet with\na client for coffee, to understand what they want, cause often the client can\u2019t\narticulate what they actually want in just their brief alone and having a chat\nwith them can fully allow us to understand their needs and be able to meet them\nwith our designs.\u201d <\/p>\n\n\n\n
Also agree with the design team\nprogress reporting, presenting of drafts and keep in contact \u2013 without\npestering them. Let them get on with producing a design right for you.<\/p>\n\n\n\n
To find out more about Oranga Creative\u2019s Graphic\nDesign services visit: <\/strong>https:\/\/www.facebook.com\/orangahq\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" For those unfamiliar with graphic design the thought of writing a brief for the talented wizards can seem a little daunting. But it should not be. Like drafting any other part of your marketing and communications plan it is about explanation. And, that explanation should be broken down into similar steps to your marketing. The … Continued<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/17820"}],"collection":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/comments?post=17820"}],"version-history":[{"count":1,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/17820\/revisions"}],"predecessor-version":[{"id":17822,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/17820\/revisions\/17822"}],"wp:attachment":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/media?parent=17820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/categories?post=17820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/tags?post=17820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}