{"id":2269,"date":"2010-09-29T12:11:39","date_gmt":"2010-09-29T11:11:39","guid":{"rendered":"http:\/\/www.whatsonni.com\/blog\/?p=2269"},"modified":"2010-10-08T12:10:42","modified_gmt":"2010-10-08T11:10:42","slug":"ni-sporting-stars-launch-dairy-council%e2%80%99s-%e2%80%98milk-in-action%e2%80%99-website","status":"publish","type":"post","link":"https:\/\/whatsonni.com\/news\/2010\/09\/ni-sporting-stars-launch-dairy-council%e2%80%99s-%e2%80%98milk-in-action%e2%80%99-website\/","title":{"rendered":"NI Sporting Stars Launch Dairy Council\u2019s \u2018Milk in Action\u2019 Website"},"content":{"rendered":"

International rugby professional Bryan Young and rising sports star, pro-biker Jacob Dickson, urged young people to \u2018Milk it for all it\u2019s Worth\u2019 <\/strong>today as they helped launch a dynamic new website from the Dairy Council for Northern Ireland.<\/p>\n

www.milkitforallitsworth.eu<\/a> is designed to deliver a fun, high impact, digital resource that explains the nutritional qualities of milk in a way that will resonate with the younger generation in Northern Ireland, especially those involved in sport.<\/p>\n

The \u2018Milk it for all it\u2019s Worth\u2019 site offers an interactive way of learning about the benefits of the nutrients milk provides through its quizzes and games and downloadable video clips. It provides users the chance to upload their own videos as well as the opportunity to win great prizes at its competition section.<\/p>\n

Commenting on the new website, rugby star, <\/strong>Bryan Young, said: \u201cMy father is a dairy farmer so I know only too well the benefits of drinking milk. I\u2019ve grown up drinking milk and enjoy it first and foremost because of its taste and secondly because I think you can\u2019t beat the stuff for its nutritional value.<\/p>\n

\u201cI\u2019d recommend that young sports people or anyone who enjoys being active check out the \u2018Milk it for all it\u2019s Worth\u2019 website. It\u2019s a fantastic and fun site where you can get some tips on how to eat healthy so that you can give your best performance, whether you\u2019re into rugby, dance, snowboarding or athletics.\u201d<\/p>\n

Twelve year old biker Jacob Dickson from Dromore, added: \u201cThis website is seriously cool. It tells you what you need to know about milk in an exciting way.\u00a0 I always knew that milk was good for me but if I\u2019m honest I didn\u2019t really understand the number of nutrients in milk and their benefits.<\/p>\n

\"\"<\/a>\u201cMountain biking and BMXing can be pretty intense so it\u2019s important that I have the energy to keep going, especially during competitions. The website has helped me understand how the nutrients in milk such as calcium, protein, vitamin B12 and B2, iodine and potassium can help with an active lifestyle\u201d<\/p>\n

Visit www.milkitforallitsworth.eu<\/a> for yourself to see how a balanced diet can improve your game and to be in with a chance to win some itune vouchers!<\/p>\n

The \u2018Milk it for all it\u2019s Worth\u2019 website is part of the Dairy Council\u2019s ongoing Milk in Action campaign. The initiative is financed with aid from the European Union.<\/p>\n","protected":false},"excerpt":{"rendered":"

International rugby professional Bryan Young and rising sports star, pro-biker Jacob Dickson, urged young people to \u2018Milk it for all it\u2019s Worth\u2019 today as they helped launch a dynamic new website from the Dairy Council for Northern Ireland. www.milkitforallitsworth.eu is designed to deliver a fun, high impact, digital resource that explains the nutritional qualities of … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1102,1099,1100,1098,1101],"_links":{"self":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/2269"}],"collection":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/comments?post=2269"}],"version-history":[{"count":7,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/2269\/revisions"}],"predecessor-version":[{"id":2312,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/2269\/revisions\/2312"}],"wp:attachment":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/media?parent=2269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/categories?post=2269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/tags?post=2269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}