{"id":22911,"date":"2024-06-17T10:57:23","date_gmt":"2024-06-17T09:57:23","guid":{"rendered":"https:\/\/whatsonni.com\/news\/?p=22911"},"modified":"2024-06-18T09:37:01","modified_gmt":"2024-06-18T08:37:01","slug":"uks-biggest-immersive-vr-experience-set-for-belfast-xr-festival-2025","status":"publish","type":"post","link":"https:\/\/whatsonni.com\/news\/2024\/06\/uks-biggest-immersive-vr-experience-set-for-belfast-xr-festival-2025\/","title":{"rendered":"UK\u2019s Biggest Immersive VR Experience Set For Belfast XR Festival 2025"},"content":{"rendered":"<p><a href=\"https:\/\/whatsonni.com\/news\/wp-content\/uploads\/2024\/06\/AB_BeatsNoire-51-scaled.jpg\"><img loading=\"lazy\" class=\"alignnone size-large wp-image-22912\" src=\"https:\/\/whatsonni.com\/news\/wp-content\/uploads\/2024\/06\/AB_BeatsNoire-51-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">An internationally acclaimed, award-winning interactive VR adventure that transports you into the heart of the Acid House movement is heading for Belfast early next year.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In Pursuit Of Repetitive Beats, produced by East City Films and created by Darren Emerson, has added Belfast to its eight-city UK tour.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In partnership with Belfast XR Festival the experience will take audiences back in time to the beginning of the Acid House movement and the creation of UK rave culture telling a multicultural story of collaboration and unity that celebrates music, friendship, and the joy of youth.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Belfast XR Festival, entering its fourth year, specialises in curating worldclass immersive technology content that takes the art of storytelling to a new level.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Extended Reality or \u2018XR\u2019 is the collective name for virtual reality (VR) and augmented reality (AR). VR is a computer-generated artificial environment with scenes that appear to be real, while AR is a digital overlay onto the real world, which is viewed through your phone or an iPad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Deepa Mann-Kler, director and curator for Belfast XR Festival which is an annual gathering for the XR arts &#8211; storytelling, visual arts, music, drama, dance, literature and theatre, said she is delighted to be showcasing In Pursuit Of Repetitive Beats at the forthcoming 2025 festival.<\/span><\/p>\n<p><span style=\"font-weight: 400\">She said: \u201cNorthern Ireland has an incredible track record when it comes to music which is internationally recognised.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cIt made sense to bring this work to Belfast as it also features music by a leading Northern Irish artist Max Cooper. Belfast also holds the prestigious UNESCO City of Music title.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThis marks a debut and premiere for the work on the island of Ireland. We are looking forward to this exciting collaboration with East City Films.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The experience, which is jointly supported by Arts Council England and BFI, will take audiences on \u2018a multi-sensory joyride into the heart of a working-class revolution in dance\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Viewers of the experience will witness the joy of tracking down and arriving at an all-night illegal warehouse party at the height of the rave scene in Coventry, 1989 by stepping into the shoes of rave culture pioneers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cBringing to life the stories of the promoters, police officers, pirate radio stations, and secret warehouse rave-goers, whose rivalries and relationships drove a revolution in music and society, the film features euphoric rave anthems such as Chime by Orbital and Energy Flash by Joey Beltram.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Beats uses Virtual Reality (VR) technology to fully immerse audiences in a one-hour multi-sensory interactive experience that is awash with meticulous period detail. It surrounds participants with the sounds, senses, and the thrill of being young (again).\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Director Darren Emerson, East City Films said: \u201cWith In Pursuit of Repetitive Beats I wanted to take audiences back to a moment where a community formed from their passion for music, dance and freedom of expression.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cIn a modern society where we are constantly monitored, and tracked by devices, this experience, although using technology, seeks to reunite audiences with the thrill of freedom and those important, crazy nights where we not only find our friends, but truly find ourselves.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThe response to Beats has been overwhelming; seeing people emerge from VR moved and excited and wanting to connect with each other has been so rewarding.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cAfter success touring Internationally, I\u2019m delighted we are now bringing Beats back to the UK, to connect with the audiences that were shaped in some way by the cultural revolution that was Acid House.\u201d\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The creative team behind Beats spent time making the experience fully accessible to all audiences, accessible to wheelchair users with a seated version and d\/Deaf audiences with subtitles, Haptics (vibration), Access Packs, VR Explainer and scene descriptions and Touch Tour.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To further enhance the experience, East City Films has partnered with Woojer. Woojer\u2019s innovative haptic vests will add to the multi-sensory journey, immersing users in a vibrant auditory landscape and enhancing accessibility for the deaf and hard-of-hearing community. This collaboration aims to deliver an inclusive experience that resonates deeply with all audiences.<\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>An internationally acclaimed, award-winning interactive VR adventure that transports you into the heart of the Acid House movement is heading for Belfast early next year. In Pursuit Of Repetitive Beats, produced by East City Films and created by Darren Emerson, has added Belfast to its eight-city UK tour. In partnership with Belfast XR Festival the &hellip; <a href=\"https:\/\/whatsonni.com\/news\/2024\/06\/uks-biggest-immersive-vr-experience-set-for-belfast-xr-festival-2025\/\">Continued<\/a><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/22911"}],"collection":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/comments?post=22911"}],"version-history":[{"count":2,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/22911\/revisions"}],"predecessor-version":[{"id":22925,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/22911\/revisions\/22925"}],"wp:attachment":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/media?parent=22911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/categories?post=22911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/tags?post=22911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}