{"id":3618,"date":"2011-11-04T17:20:59","date_gmt":"2011-11-04T16:20:59","guid":{"rendered":"http:\/\/www.whatsonni.com\/blog\/?p=3618"},"modified":"2011-11-04T17:21:19","modified_gmt":"2011-11-04T16:21:19","slug":"bravo-the-uo","status":"publish","type":"post","link":"https:\/\/whatsonni.com\/news\/2011\/11\/bravo-the-uo\/","title":{"rendered":"Bravo the UO!"},"content":{"rendered":"

At last night\u2019s Chartered Institute of Marketing\u2019s 2011 Ireland Marketing Excellence Awards at Belfast City Hall, the Ulster Orchestra won the Best Marketing and Sales Award in The Arts, Heritage and Creative Industries category.<\/p>\n<\/h3>\n
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Lydia Gamble, the Ulster Orchestra\u2019s Head of Marketing and Development receives the CIM Marketing Excellence Award in The Arts, Heritage and Creative Industries category from Brendan Mulgrew, Managing Director of Stakeholder Communications.<\/figcaption><\/figure>\n

Speaking at the Awards, which celebrated marketing at its best in Ireland, Lydia Gamble, the Ulster Orchestra\u2019s Head of the Marketing and Development said, \u201cThis is a huge tribute to the hard work and creatively of the UO\u2019s marketing communications team and our designers, Design Ethos.<\/p>\n

\u201cEach year the UO plays live to over 100,000 people across Northern Ireland and our talented musicians are supported by an equally talented team behind the scenes who provide the branding, marketing collateral, PR, direct and digital marketing to promote this quality cultural product,\u201d Lydia said.<\/p>\n

Explaining that the approach included a refreshing of the Ulster Orchestra\u2019s brand and the development of a number of audience segmented marketing brochures, she said the new approach increased the Orchestra\u2019s return on investment.<\/p>\n

\u201cThe overall marketing mix produced significant results on the over-all return on investment for marketing spend. On the main season brochure, for example for every \u00a31 invested, \u00a330 was generated in sales,\u201d Lydia explained.<\/p>\n

\u201cAs Northern Ireland\u2019s only professional symphony orchestra, like the Lyric Theatre and the Grand Opera House, the Ulster Orchestra is one of Northern Ireland\u2019s cultural cornerstones.<\/p>\n

\u201cAs such and given that we receive public funds, there is an increasing responsibility to generate a greater return on investment and a greater emphasis to reach out to more people. This Award recognises that we are working hard to achieve this,\u201d she said.<\/p>\n

This is the third award the Orchestra has received this year. In April at the Belfast Business Awards the UO picked up the Best Marketing Initiative Award. In January the Orchestra\u2019s relationship with JTI UK was recognised at the Allianz Arts and Business Awards for a creative partnership and commitment that brought classical music to communities across Northern Ireland.<\/p>\n","protected":false},"excerpt":{"rendered":"

At last night\u2019s Chartered Institute of Marketing\u2019s 2011 Ireland Marketing Excellence Awards at Belfast City Hall, the Ulster Orchestra won the Best Marketing and Sales Award in The Arts, Heritage and Creative Industries category. Speaking at the Awards, which celebrated marketing at its best in Ireland, Lydia Gamble, the Ulster Orchestra\u2019s Head of the Marketing … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/3618"}],"collection":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/comments?post=3618"}],"version-history":[{"count":3,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/3618\/revisions"}],"predecessor-version":[{"id":3621,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/3618\/revisions\/3621"}],"wp:attachment":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/media?parent=3618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/categories?post=3618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/tags?post=3618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}