{"id":9018,"date":"2015-04-22T14:09:00","date_gmt":"2015-04-22T13:09:00","guid":{"rendered":"https:\/\/whatsonni.com\/news\/?p=9018"},"modified":"2015-04-22T14:09:00","modified_gmt":"2015-04-22T13:09:00","slug":"dragon-eggs-for-sale-in-st-george%e2%80%99s-market-tourism-ireland-brings-game-of-thrones%c2%ae-to-life-in-new-campaign-2","status":"publish","type":"post","link":"https:\/\/whatsonni.com\/news\/2015\/04\/dragon-eggs-for-sale-in-st-george%e2%80%99s-market-tourism-ireland-brings-game-of-thrones%c2%ae-to-life-in-new-campaign-2\/","title":{"rendered":"Dragon eggs for sale in St George\u2019s Market? Tourism Ireland brings Game of Thrones\u00ae to life in new campaign"},"content":{"rendered":"

~ New advertising campaign to showcase Northern Ireland to millions of Games of Thrones fans worldwide ~<\/strong> <\/strong><\/h1>\n

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22 April 2015: Fantastical Games of Thrones props \u2013 including dragon eggs and three-eyed ravens \u2013 have been appearing in surprising locations around Belfast and Northern Ireland over the past few weeks, as part of a new Tourism Ireland campaign created in partnership with HBO. Tourism Ireland is once again joining forces with HBO and its smash hit TV series Game of Thrones, to promote Northern Ireland around the world in 2015. Pictured are: Niall Gibbons, CEO of Tourism Ireland and Enterprise, Trade and Investment Minister Arlene Foster at the launch of Tourism Ireland\u2019s new 2015 Game of Thrones campaign. <\/figcaption><\/figure>\n

22 April 2015 <\/strong>\u2013 Fantastical Games of Thrones<\/em> props \u2013 including dragon eggs and three-eyed ravens \u2013 have been appearing in surprising locations around Belfast and Northern Ireland over the past few weeks, as part of a new Tourism Ireland campaign created in partnership with HBO\u00ae.<\/p>\n

Three-eyed ravens, replicas of those used in Game of Thrones<\/em>, were seen perched on top of old-fashioned wooden signs, specially erected to point the way to some of the iconic locations around Northern Ireland where the series is filmed. And replica dragon eggs were placed among fruit and vegetables in a market stall in St George\u2019s Market in Belfast. The eggs were \u2018for sale\u2019 to people visiting the market for the price of 125 Gold Dragons \u2013 the currency used in Game of Thrones<\/em>. What customers didn\u2019t know was that one of the eggs was controlled by remote control and proceeded to rattle and wobble around, much to their surprise!<\/p>\n

Photos and videos were taken of the props in the various locations \u2013 and will be promoted by Tourism Ireland to some 100 million Game of Thrones<\/em> fans around the world, as \u2018real news\u2019 items in the new campaign.<\/p>\n

Tourism Ireland is once again joining forces with HBO and its smash hit TV series Game of Thrones<\/em>, to promote Northern Ireland around the world in 2015. The campaign will run for 14 weeks and will build on the hugely successful campaign of 2014 \u2013 which generated almost one million clicks, comments and shares and reached about 100 million fans across the world.<\/p>\n

Timed to coincide with the return of the long-awaited fifth season of Game of Thrones<\/em>, the campaign will be rolled out by Tourism Ireland, through Facebook and Twitter, in Great Britain, the United States, Canada, Australia, France, Germany, Spain, Italy, the Netherlands and Scandinavia. It aims to once again leverage the incredible success of the HBO brand and the huge global popularity of Game of Thrones<\/em> and its strong associations with Northern Ireland \u2013 the physical home of the production for the series and where much of the filming takes place.<\/p>\n

As well as extensive advertising on the two social media sites, Tourism Ireland will also target its own active fanbase \u2013 posting and tweeting to its almost 3 million Facebook fans and 226,000 followers on Twitter globally. The ads will direct fans to a specially-created section on Tourism Ireland\u2019s international website, Ireland.com.<\/p>\n

Enterprise, Trade and Investment Minister Arlene Foster said: <\/strong>\u201c<\/em><\/strong>Screen tourism is a growth area with high profile, large scale TV and film productions such as Game of Thrones showcasing Northern Ireland on an international scale. Viewers of the series from America, Australia and across the world now know places such as Dark Hedges in Country Antrim and Castle Ward in County Down. I welcome the partnership between HBO\u00ae and Tourism Ireland. This campaign will help to encourage audiences from around the world to visit the filming locations and not only experience for themselves the majestic beauty of our countryside but also our local cuisine, restaurants and hospitality.\u201d<\/em><\/strong><\/p>\n

Niall Gibbons, CEO of Tourism Ireland, said: \u201cWe are delighted to continue our partnership with HBO in 2015, to highlight Northern Ireland and its beautiful landscape \u2013 through the exciting events of Game of Thrones \u2013 on the global stage. We aim to build on the success of last year\u2019s campaign, reaching out to the show\u2019s global fanbase and demonstrate the spectacular scenery of<\/em><\/strong> Northern Ireland. Game of Thrones fans worldwide will see these ads, spiking their curiosity about the landscapes and locations featured in the series and inspiring them to come and explore them for themselves.\u201d<\/em><\/strong><\/p>\n

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A second phase of the campaign will be rolled out by Tourism Ireland in the coming weeks \u2013 with even more surprises in store.<\/p>\n","protected":false},"excerpt":{"rendered":"

~ New advertising campaign to showcase Northern Ireland to millions of Games of Thrones fans worldwide ~ 22 April 2015 \u2013 Fantastical Games of Thrones props \u2013 including dragon eggs and three-eyed ravens \u2013 have been appearing in surprising locations around Belfast and Northern Ireland over the past few weeks, as part of a new … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/9018"}],"collection":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/comments?post=9018"}],"version-history":[{"count":2,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/9018\/revisions"}],"predecessor-version":[{"id":9020,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/posts\/9018\/revisions\/9020"}],"wp:attachment":[{"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/media?parent=9018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/categories?post=9018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatsonni.com\/news\/wp-json\/wp\/v2\/tags?post=9018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}