*FREE LIGHTNING LEARNING* Make the Headlines & Catch the Media’s Attention

Ever wondered what makes a journalist stop scrolling? Or what turns your story from “maybe later” into “let’s run it”?

This free Lightning Learning session is designed to help you understand what it really takes to get the media’s attention. Whether you’re brand new to PR or looking to sharpen your skills, you’ll walk away with practical tips and strategies that you can put into action straight away.

What to Expect

Your host, Tina Calder – journalist, comms strategist, and founder of Excalibur Press – will share insight from nearly 30 years working in journalism and communications. From reporting for national newspapers to training hundreds of entrepreneurs, Tina knows exactly what editors and broadcasters are looking for.

You’ll gain behind-the-scenes knowledge of how stories are selected, what gets binned instantly, and how you can make sure your message cuts through the noise.

This session will cover:

☑️Press releases that stand out

☑️Real-life stories that resonate with editors and listeners

☑️How to craft a pitch that makes a journalist say “yes”

☑️The biggest mistakes businesses make when approaching the media

☑️Building lasting media relationships that actually work

And because it’s hands-on, you’ll also get the chance to ask questions, share your own experiences, and learn how to transform your everyday business activity into media gold.

In This Session You’ll Learn:

☑️What journalists and editors actually look for in a story

☑️The most common mistakes businesses make when reaching out to the media

☑️How to craft a press pitch that grabs attention

☑️How to build media relationships that last

☑️The secret to turning everyday business activity into media gold

Duration

Entrance Fee