Jennymount Networking: Supercharge Your LinkedIn Game To Create More Leads

Want to get more visibility, more engagement, and more leads from LinkedIn without spending hours guessing what works?

Join Jennymount Business Park for the next session in our monthly networking series, where host and guest speaker Tina Calder of Excalibur Press will show you how to make LinkedIn work for your business in a practical, realistic, and no-nonsense way.

Tina will walk you through simple, effective strategies to help you optimise your profile, create content that actually connects, and use LinkedIn as a long-term tool for building visibility, credibility, and leads.

Drawing on her experience as a journalist, strategist, and AI trainer, she will share what works, what doesn’t, and why chasing the algorithm is the wrong approach if you want sustainable results.

This is a practical, insight-led session focused on helping you understand how LinkedIn really works and how you can use it in a way that suits your business.

You will learn how to strengthen your profile so it clearly communicates what you do and who you help, explore different types of content that perform well on LinkedIn, and discover how to use AI tools to support your content creation without losing your voice.

Tina will also talk about the role of thought leadership in building trust and authority, explain why consistency matters more than quick wins, and share some of her own personal tactics for using LinkedIn effectively.

Along the way, she will challenge common misconceptions, break down myths around the algorithm, and reinforce one key message, good quality content will always win.

Our Monthly Networking Series

Jennymount Business Park hosts a programme of relaxed, practical networking sessions designed to help business owners build confidence, make meaningful connections and learn from real-world experience.

The events focus on communication, collaboration and practical business support, with guest speakers and facilitated discussions that encourage genuine conversation rather than awkward pitches.

Sessions are designed to be welcoming and accessible, particularly for those who may be new to networking or returning after time spent working alone.

With free on-site parking, an easy-to-access location in north Belfast and a supportive atmosphere, the Jennymount networking programme offers a professional space to connect, share challenges and explore opportunities for growth.

Everyone will get the opportunity to briefly introduce themselves to the room and say what they do, what they offer, and what they’re looking for....but don't worry, if you're new to this, we'll give you a quick and easy formula to follow to show how easy it can be to get your message across.

And, if you decide to pass on giving an intro on this occasion, no judgement.

This is a supportive, relaxed space to practise, learn, and grow your confidence - with no pressure and no jargon.

Whether you're new to networking or want to sharpen your approach, this event will help you show up, speak up, and stand out.

Tina Calder is a journalist-turned-strategist with almost 30 years of experience in media, PR, marketing, and content creation. As founder and Chief Vision Officer of Excalibur Press, she now helps businesses craft compelling messages, boost their visibility, and drive growth.

From reporting for titles like the Daily Mirror and Belfast Telegraph to broadcasting on BBC, U105, and Belfast 247, Tina has built a career around powerful storytelling. Today, she specialises in sales copywriting, brand strategy, and AI-led marketing – delivering training, mentoring, and speaking sessions across Northern Ireland.

Tina is also the founder of Entrepreneurs Unleashed, a business events and support company, and an experienced mentor for programmes including Go Succeed and ASK.

A passionate advocate for creative thinking and straight-talking strategy, Tina brings a no-nonsense, practical approach to helping entrepreneurs communicate with confidence.

Jennymount Business Park

Jennymount Business Park is a modern, accessible commercial hub located in North Belfast.Home to a diverse range of businesses, the park offers flexible office, studio, and industrial units with secure, affordable facilities.It provides a supportive environment for start-ups, SMEs, and growing enterprises seeking a well-connected base. jennymount.co.uk

Excalibur Press

Excalibur Press is a Belfast-based media and marketing agency specialising in helping entrepreneurs and organisations tell their story, build visibility, and drive results.

From AI-powered marketing to thought leadership, training, and copywriting, Excalibur Press delivers no-nonsense, strategic support.

excaliburpress.co.uk