Jennymount Monthly Networking: Staying Authentic Whilst Levelling Up With AI
Jennymount Business Park, Lanyon Building, 2nd Floor, Office 1
North Derby Street, BT15 3HN
Belfast
Co. Belfast
BT15 3HN
Jennymount Monthly Networking: Staying Authentic Whilst Levelling Up With AI
Jennymount Business Park Belfast
Northern Ireland
Thursday 23 July • 10 AM - 12 PM
Join us for our monthly networking event, bringing together local businesses, entrepreneurs, freelancers and professionals.
Much has been said about how AI can support your small business but LinkedIn is awash with the haters who claim everything is "AI slop".
In this month's Jennymount Networking session, tenant Tina Calder of Entrepreneurs Unleashed will tackle how businesses can level up their business using AI whilst retaining the authenticity that makes them special.
Tina will be giving you a series of top tips to help you get a more authentic output from your chosen large language model, whether it's ChatGPT, Gemini, Claude, Perplexity, CoPilot or another popular tool, and revealing how she personally uses AI to support her content creation whilst staying authentic.
At this networking event we will be joined by influencer and marketer Lucy McMullan from JAM Rave. Lucy will chat to us about her experience of when staying authentic helped her business level up or her clients take the next step. We'll also hear a bit about Lucy's exciting career including her time as part of Gary Vee's team and how she uses AI in her own business.
Also joining the event will be Geraldine McGrath, an Emotional Freedom Advocate, TEDx speaker, international speaker, author, award-winning podcaster, founder of Emotional Freedom Pathways, and creator of Unstoppable Stories Publishing.
Our Monthly Networking Series
Jennymount Business Park hosts a programme of relaxed, practical networking sessions designed to help business owners build confidence, make meaningful connections and learn from real-world experience.
The events focus on communication, collaboration and practical business support, with guest speakers and facilitated discussions that encourage genuine conversation rather than awkward pitches.
Sessions are designed to be welcoming and accessible, particularly for those who may be new to networking or returning after time spent working alone.
With free on-site parking, an easy-to-access location in north Belfast and a supportive atmosphere, the Jennymount networking programme offers a professional space to connect, share challenges and explore opportunities for growth.
Plus:
Everyone will get the opportunity to briefly introduce themselves to the room and say what they do, what they offer, and what they’re looking for....but don't worry, if you're new to this, we'll give you a quick and easy formula to follow to show how easy it can be to get your message across.
And, if you decide to pass on giving an intro on this occasion, no judgement.
This is a supportive, relaxed space to practise, learn, and grow your confidence - with no pressure and no jargon.
Whether you're new to networking or want to sharpen your approach, this event will help you show up, speak up, and stand out.
What to expect:
- Relaxed and informal networking
- Guest speakers and specialist business topics
- Opportunities to meet local businesses and entrepreneurs
- Practical insights, useful conversations and new connections
- Tea, coffee and a friendly welcome
Who should attend?
This event is open to small business owners, start-ups, freelancers, sole traders, community organisations, local professionals and anyone interested in connecting with the wider business community.
Meet Your Speakers
Geraldine McGrath
Geraldine McGrath is an Emotional Freedom Advocate, TEDx speaker, international speaker, author, award-winning podcaster, founder of Emotional Freedom Pathways, and creator of Unstoppable Stories Publishing. She is passionate about helping people move from emotional pain to emotional freedom by combining emotional wellbeing, self-awareness, human connection, and transformational leadership.
Drawing on both lived experience and professional expertise, Geraldine inspires individuals and organisations to create healthier relationships, stronger workplace cultures, and environments where people feel safe to be real. Her approach encourages people to radiate realness, embrace vulnerability with courage, and recognise that emotional wellbeing is the foundation for thriving individuals, connected teams, courageous leadership, and sustainable success.
Geraldine is the creator of the award-winning, international bestselling Unstoppable Stories anthology series and serves as Ireland Lead for the Mental Health & Wellbeing Network and Awards, championing collaboration and meaningful conversations that advance mental health and wellbeing across communities and workplaces.
At the heart of Geraldine’s work is one simple belief, emotional freedom is our birthright.
Connect with Geraldine
Website: www.emotionalfreedompathways.com
Instagram: https://www.instagram.com/geraldine_mcgrath
LinkedIn: https://www.linkedin.com/in/geraldine-mcgrath
Facebook: https://www.facebook.com/geraldine.mcgrath.54
Lucy McMullan
Lucy McMullan is a Belfast-based entrepreneur, author, speaker and creative producer known for transforming bold ideas into experiences people want to be part of. She is the founder of JAM, the secret pop-up series that turns unexpected spaces... from kebab shops and florists to hotel penthouses... into sold-out cultural experiences.
Lucy began her career creating online content before founding her digital agency and working alongside global entrepreneur Gary Vaynerchuk. Her work now spans social media, experiential marketing, publishing and live events across Belfast, London, New York and Paris. She is also the author of Belles of Belfast, an Amazon Top Five Hot New Release stocked by Barnes & Noble in the US.
A speaker and ambassador for the Women Changing the World awards, Lucy champions women creating change through storytelling, creativity and entrepreneurship. She was also selected as one of 12 Northern Irish changemakers whose portraits were unveiled by King Charles III and Queen Camilla, and previously met the Prince and Princess of Wales in recognition of her work in digital media.
Lucy speaks about creativity, community, entrepreneurship, AI and the importance of keeping human connection at the heart of everything we create.
Connect with Lucy:
Instagram: https://www.instagram.com/onlyjustlucy
Jam: https://www.instagram.com/jam.rave/
LinkedIn: https://www.linkedin.com/in/lucymcmullan/
Tina Calder
Tina Calder began her career in journalism where she became an award winning showbiz and business reporter with nearly three decades of a career behind her.
She is currently the chief vision officer for Entrepreneurs Unleashed.
Throughout her journalistic career Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.
Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and, in recent years, Specify Magazine.
During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry. Not just that, she received submissions day and daily from product companies hoping to get placed in one of the many publications she worked for.
In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more...She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.
In recent years, Tina has become an expert in sales conversion copywriting as well as thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.
Having created a unique marketing and communications framework and new techniques for her businesses and clients, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.
Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.
Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.
With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.
In 2024 Tina launched Entrepreneurs Unleashed, a unique events and consultation company working to support entrepreneurs across Northern Ireland. Tina is also a mentor on a variety of business mentoring programmes across the country including Go Succeed, ASK, Women In Business and Young Enterprise to name a few.
In her personal life Tina is mum to Logan, is an advocate for ADHD services following her own diagnosis in 2022 and still insists on having a pen and paper everywhere she goes.
Connect with Tina on LinkedIn >> linkedin.com/in/tinacalder
Meet Your Sponsors
Jennymount Business Park
Jennymount Business Park is a modern, accessible commercial hub located in North Belfast. Home to a diverse range of businesses, the park offers flexible office, studio, and industrial units with secure, affordable facilities.It provides a supportive environment for start-ups, SMEs, and growing enterprises seeking a well-connected base. jennymount.co.uk
Entrepreneurs Unleashed
Entrepreneurs Unleashed was launched by Tina Calder in 2024 to support entrepreneurs and small business owners across Northern Ireland through events, training, and consultancy. Drawing on Tina’s extensive background in journalism, communications, marketing, and AI, the business is focused on helping people grow their profile, communicate more effectively, and build stronger businesses.
