Orangefest, the cultural brand established by the County Grand Lodge of Belfast, has launched a new public engagement campaign aimed at shaping the future of its year-round programme of events, outreach, and celebrations.

With the help of Belfast-based media and marketing agency Excalibur Press, the initiative will see the development of a refreshed brand, messaging framework, and marketing strategy for Belfast Orangefest. A goal of which is to broaden participation, build deeper community connections, and ensure the festival reflects the evolving cultural landscape of Northern Ireland while remaining true to its heritage.

The project will involve a wide-ranging listening exercise with the public and key stakeholders. This includes opportunities for individuals and organisations to take part in interviews, surveys, workshops, and digital feedback sessions, ensuring the strategy is shaped by those it represents and impacts.

William Hughes, Director of Development at Belfast Orangefest said: “We want to hear from people across the community – whether they’ve been involved in Belfast Orangefest for years or are engaging with it for the first time. 

“This campaign is about listening, reflecting, and building something together that feels open, inclusive and proud of our cultural identity. 

“Our aim is to create a festival that celebrates heritage in a way that connects with all generations and backgrounds.”

Orangefest is the brand responsible for promoting Orange cultural events throughout the year including a series of fringe events in Belfast during the 12th of July celebrations, but in recent years it has evolved to include a growing programme of family-friendly events, educational activities, and cultural outreach throughout the year. 

The new campaign will support that evolution by refining how Belfast Orangefest presents itself publicly and helping shape its future direction.

Tina Calder, strategist and chief vision officer of Excalibur Press said: “This project is about more than just the development of Orangefest – it’s about people, stories and cultural connection. 

“Our goal is to work collaboratively with communities to develop messaging and engagement strategies that are authentic, respectful, and meaningful. 

“We want to ensure Orangefest reflects the values of the people involved in it and resonates with wider society, both now and in the future.”

As part of the campaign, Excalibur Press will deliver a comprehensive strategy covering stakeholder engagement, marketing and PR, content development, media analysis, and brand storytelling. A key focus will be exploring how the history and values behind Orangefest can be communicated in ways that inspire curiosity, bridge divides, and build understanding.

William Mawhinney, Director of Development of Belfast Orangefest added: “We believe Orangefest has the potential to be a powerful platform for community celebration, education, and unity. But that only works if we listen – really listen – to the people it represents. 

“This strategy is an open invitation for the public to help us shape a festival that speaks to today’s Northern Ireland.”

Members of the public are now being invited to register their interest in participating. 

Whether you’re a supporter, a curious observer, or a community member with ideas to share – this is your chance to shape something meaningful.

All you have to do to get involved is fill out an expression of interest at >> https://forms.gle/d21E3PsFB3u2f9UE7 

Six Chambers of Commerce unite to host a cross border celebration of women in leadership

Women from across Northern Ireland and Ireland are being encouraged to save the date for a major new cross-border event, She Leads Women Shaping Economies, taking place on Friday, September 5 at The Fairways Hotel, Dundalk.

Organised by six Chambers of Commerce situated between Belfast and Dublin, each currently led by a female Chamber President, the afternoon tea event will showcase women in leadership, highlight their contribution to local and national economies and provide a platform for important conversations about leadership, resilience and growth.

The initiative represents a unique collaboration between Newry Chamber of Commerce and Trade, Dundalk Chamber, Drogheda and District Chamber, Lisburn Chamber of Commerce, County Meath Chamber and WBR Chamber of Commerce. All six Chambers are headed by women who have come together with a shared vision of creating opportunities for dialogue, connection and support.

The She Leads event has been designed as a space for women to connect across sectors, geographies and industries. It will feature panel discussions with a range of business leaders and decision-makers, together with networking opportunities over a formal afternoon tea.

Ruth Young, president of the Lisburn Chamber of Commerce said she was delighted to be taking part in the event and was looking forward to connecting with the other five chambers.

She added: “We’re delighted to be part of this groundbreaking cross-border initiative celebrating female leadership across our shared island. 

“She Leads represents exactly the kind of collaboration and networking opportunity that can drive real change – connecting women across sectors and borders while supporting our local communities. 

“I encourage women from all industries to join us in Dundalk for what promises to be an inspiring afternoon of meaningful conversation and connection.”

The event will begin with a prosecco reception at 1.30pm, providing an informal opportunity for participants to meet others from across the region and beyond. Guests will then take part in panel discussions featuring speakers drawn from politics, business and media. The discussions will provide insights into the realities of female leadership in today’s economic and social environment and will reflect a broad range of professional experiences.

The afternoon will conclude with a full networking tea, allowing participants to continue conversations, build relationships and form new connections that may extend far beyond the event itself.

She Leads has been created as a collaborative initiative between six Chambers of Commerce spanning both Northern Ireland and Ireland. The Chambers involved are Newry Chamber of Commerce and Trade (led by President Edwina Flynn), Dundalk Chamber (led by President Hanna McDonnell), Drogheda and District Chamber (led by President Naomi Tully), Lisburn Chamber of Commerce (led by President Ruth Young), County Meath Chamber (led by President Niamh Giffney) and WBR Chamber of Commerce (led by President Colleen Dowdall Tinnelly).

This cross-border approach aims to reflect the interconnected nature of the region’s economies while also celebrating the role of women in shaping future growth.

The event will be compered by Northern Ireland broadcaster Denise Watson, a well-known journalist and presenter with more than 30 years’ experience in television and radio.

Rather than delivering lengthy keynote speeches, each panellist will take part in conversations designed to highlight key themes such as resilience, breaking barriers in male dominated industries, leadership in public life and building creative enterprises. The full line-up of panellists will be announced in the coming weeks.

She Leads has been designed not only as a networking and professional development opportunity but also as a way to support women in the wider community. Proceeds from the event will be donated to local women’s charities, ensuring that the initiative has an immediate and tangible impact.

She Leads is supported by Local Enterprise Office Louth, PTSB, Oriel Office, Deli Lites, Southern Regional College (SRC), Newry Mourne and Down District Council and Excalibur Press.

Tickets for the event are available now via TicketTailor at https://www.tickettailor.com/events/dundalkchamberofcommerce1/1804447

Spaces are limited and early booking is advised to secure a place at this new event in the business and leadership calendar.