As part of this year’s Arthur’s Day celebrations, GUINNESS® & CO launched the ‘Our Thursdays’ showcase which is on the look out for emerging talent all over Ireland to offer them the incredible opportunity to share the stage with Snow Patrol and other amazing International artists as part of the Arthur’s Day line up on September 23rd.

Over 800 bands applied online over June and early July for this opportunity and the Our Thursdays showcases kick off this week in pubs all over the country.

600 bands have now been chosen to play in pubs around Ireland over the coming month and the first events in Northern Ireland kick off at 9.30pm this Thursday 22nd July, where music fans can witness amazing emerging acts performing free of charge (*See list NI venues and bands below).

Two bands will perform in NI venues each night over three Thursdays (22nd July, 29th July and 5th August) and each Thursday, music fans will get to vote, via text, for their favourite act. Once the music fans decide on their favourite act on the night, the three winning bands will then go up against each other on the fourth and final night to be in with a chance to secure a place at one of the regional showcase events taking place in Cork, Galway, Dublin and Belfast on 26th August.

Each of the four regional showcases will take place on 26th August and at that stage four lucky bands will be selected by music industry experts to perform at the national showcase in Belfast on 2nd September.  Music industry experts including members of Snow Patrol will judge the final showcase, choosing the three final acts that will perform on 23rd September at the Arthur’s Day celebrations in Galway, Cork and Dublin. The lucky band selected to play in Dublin will perform alongside Snow Patrol on September 23rd at Hopstore 13, at St James’s Gate Brewery in Dublin.  Also, the 100 bands who won their pub showcase event in August will also be part of the Arthur’s Day line up in their pub showcase venue on 23rd September.

Arthur’s Day celebrations are strictly over 18’s events.

Drink Responsibly. for the facts

For detailed information about GUINNESS® and Arthur’s Day visit