Lager Has Evolved – GUINNESS® Black Lager is coming to a pub near you!

GUINNESS Black Lager is offering pub-goers in Northern Ireland the chance to experience a new evolution in lager at events in pubs across Northern Ireland this week.

The Master Brewers of GUINNESS have built upon 250 years of rich brewing heritage to create new GUINNESS Black Lager. Hailed as ‘lager evolved’ it takes lager enjoyment to a new level by combining the refreshing taste of lager with a unique flavourful character.

The new lager, best enjoyed ice cold from the bottle, is currently being test marketed throughout Northern Ireland. Its unique black colour comes from the roasted GUINNESS barley which is cold- brewed for a crisp, refreshing lager taste.

Pub-goers at the GUINNESS Black Lager events in the pubs below could also be in with a chance of winning an incredible trip to Ibiza for one of the legendary season-closing parties courtesy of GUINNESS Black Lager and Cool FM, by simply by uploading a photo of themselves enjoying their night out to the Cool FM Facebook page.

The GUINNESS Black Lager and Cool FM competition to win a trip to Ibiza will run on the Cool FM Facebook page until 22nd August 2010. Search for Cool FM on Facebook for more details.

Guinness Black Lager Sampling Events in NI Pubs This Week –  Over 18’s only.

Date Venue Town Time
Tuesday 17 August The Limelight Belfast 11:30 PM
Friday 20 August Jude’s Bar Belfast 8:00 PM
Friday 20 August Bennet’s Bar Portadown TBC
Friday 20 August The Northern Whig Belfast 11:00 PM
Saturday 21 August Da Vinci’s Londonderry 10:00 PM
Saturday 21 August The Embankment Omagh 10:30 PM
Saturday 21 August Café Ceol Bangor 11:30 PM
Saturday 21 August Lavery’s Belfast 10:00 PM

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