Consumers around the world join in the global celebration in addition to live music events and celebrations in Ireland, the USA, the Caribbean and Asia
23 September, 2010 – The owners of GUINNESS®, the world’s number one stout, is tonight hosting the 2010 Arthur’s Day global celebration, which kicks off at the world famous St. James’s Gate Brewery. Westlife, The Script, Brandon Flowers, Snow Patrol, Kelis, The Manic Street Preachers, Westlife and Paolo Nutini will perform in local pub venues across, Ireland, whilst millions of consumers across the world will take part in a global “To Arthur” toast which begins at 17:59 in Dublin, Ireland and will finish in Kuala Lumpur, Malaysia 24 hours later.
Arthur’s Day was created in 2009 to mark the iconic brand’s 250th anniversary of the signing of the 9,000 year lease on St. James’s Gate in Dublin by the beer’s famous philanthropist founder, Arthur Guinness. This year’s events will continue to support the philanthropic legacy of Arthur Guinness with the launch of www.guinnessforgood.com <http://www.guinnessforgood.com> , continuing to build on the good work that has already started in supporting social entrepreneurship around the world.
In total over 60 artists will perform across the country with the celebrations beginning at 17:59 local time with the global toast to Arthur Guinness and his remarkable legacy. Consumers will enjoy the celebration at over 30 venues across Dublin, Cork and Galway from intimate gigs in pubs to music venues and a concert at the St. James’s Gate brewery itself.
Additionally, GUINNESS & Co. has recently committed to increasing the Arthur Guinness Fund™ to €7.4 million by 2012 as it continues its commitment to maintaining the philanthropic legacy of Arthur Guinness, by further supporting the search for the next generation of social entrepreneurs worldwide. As part of this, the Arthur Guinness Fund has launched www.guinnessforgood.com and is also announcing a new three year partnership with Ashoka – the world’s leading community of social entrepreneurs – to enable the deployment of the funds to new social entrepreneurial projects around the world. The global application process will begin just after this year’s Arthur’s Day on Tuesday 28 September 2010.
The GUINNESS, ARTHUR’S DAY and ARTHUR GUINNESS FUND words and associated logos are trade marks. As leaders in social responsibility, Diageo and Guinness & Co. encourage everyone to celebrate Arthur’s Day responsibly.
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The GUINNESS word and associated logos are trademarks.