Today, the makers of Smirnoff reveal that on 27th November 2010 at the Wright Venue, Ireland will receive the best of Argentina’s nightlife culture as part of The Smirnoff Nightlife Exchange Project – a one-of-a-kind global experience in which 14 countries pair up to exchange crates containing the best of their local nightlife. In turn, Argentina will receive the best of Ireland’s homegrown nightlife, as voted by the Irish public.

Continuing on a mission to inspire and enable unique experiences, the Smirnoff Nightlife Exchange Project has uncovered the best of global nightlife, and will now celebrate the outcome when two very different cultures collide to create something extraordinary. A community of more than 40,000 people from across the country submitted more than five hundred suggestions for what best characterises nightlife in Ireland– from fashion trends and musical styles to locally inspired cocktails – via Facebook ( Once all of the suggestions were in, Irish curator Siobhan O’Dowd selected the ones that best represented Ireland’s vibrant and varied nightlife. These ingredients will now be packed into a crate for Argentina  to experience when the world swaps nights in an epic finale on 27th November. It can now be revealed that Argentina can look forward to experiencing entertainment by Irish Dance DJ Dave DeValera along with delicious Irish themed food served in the setting of a traditional Irish pub.   They’ll also be getting a customised crate courtesy of  Irish artist Graphic Artist Shane O’Driscoll, who screen printed iconic Irish imagery, both old and new, inspired by Irish nightlife on one of the panels of the Irish crate that is to be shipped to Argentina.  And, what drink will they be enjoying on the night?  Well, that’ll be an Irish take on the Smirnoff Mule, using the special Irish ingredient of red lemonade! For more information and to win the chance to Be There, become a fan of Smirnoff Ireland at ( Irish curator, Siobhan O’Dowd, says: “I’m incredibly excited to see the best of Irish nightlife come alive for the people of Argentina to enjoy. After weeks of voting and some extraordinary suggestions on what makes Irish nightlife truly unique, the event on November 27th promises to be a one-of-a-kind experience. Argentina, get ready!” What can we expect to land in Ireland? Having conducted a similar search for the best of their nightlife, rallying ideas from the public on best-loved tracks, favourite cocktails and upcoming local talent, Argentina’s nightlife will be taking over The Wright Venue, Swords on 27th November. The pairings for the 12 other countries taking part have been revealed as follows:

Australia – SYDNEY Canada – TORONTO Great Britain – LONDON Germany – BERLIN Lebanon – BEIRUT Poland – WARSAW Brazil – SÃO PAULO & RIO India – MUMBAI USA – MIAMI South Africa – CAPE TOWN Thailand – BANGKOK Venezuela – CARACAS

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