Get on your bike with Sunblest Pancakes The Treat of Champions

Under 14s Irish downhill mountain bike champion Jacob Dickson lends his moves to Sunblest Pancakes to help encourage families across Northern Ireland to get on their bikes.

Just in time for Pancake Tuesday, Sunblest Pancakes have launched the Treat of Champions campaign to encourage consumers across Northern Ireland to get active by giving them the opportunity to win bikes for all the family.

Sunblest Pancakes has teamed up with Belfast based Chain Reaction Cycles in an initiative which will see more than 50 bikes up for grabs and with Springtime just around the corner, there’s never been a better time to think about getting out and about with the kids.

Elva O’Connor, Sunblest Brand Manager explained; “Pancakes are a family favourite, so using our packs as a way of encouraging kids … big or small to get active together makes sense.

“We’ll be very busy in the run up to Pancake Tuesday producing over 2 million pancakes for our Pancake loving nation this week – so there is no better time to launch the Treat of Champions campaign.”

To be in with the chance of winning bikes for your family, visit and answer the question… easy peasy lemon squeezy!
The competition closes 8th April 2012.