The best of Northern Ireland’s digital talent will be competing for awards success at the second annual DANI Awards this autumn.

Fiona McMahon, Nicola Bothwell, Brian Dolaghan, Naomh McElhatton, Donna Mullin and Karen Reid. The second annual DANI Awards recognising Northern Ireland's top digital talent launched in Belfast this week. The awards are open to all businesses and individuals in the digital media sector. The awards are supported by University of Ulster and Invest NI. Pictured is Naomh McElhatton, founder of DANI and the awards judges Fiona McMahon, University of Ulster; Mike Fleming, Fleming Steele, Gareth Dunlop, Fathom and Nicola Bothwell, NB Chartered Marketing. Closing date for entries 10th August. For more information click www.thedaniawards.co.uk. ©Press Eye Ltd Northern Ireland -12th June 2012 - Picture by Matt Mackey/presseye.com

The DANI Awards, organized by Tyrone based DANI, Digital Advertising Northern Ireland – a leading organisation helping companies do better business online, will recognise the excellence of companies and individuals in the digital media sector in the province.

There are a total of ten categories and a judge’s outstanding achievement accolade, given to an individual who has contributed to and advanced the growth of digital media.  2011’s recipient was Russell Moore of Think RLA.

Managing Director of DANI, Naomh McElhatton commented, “We have been responsive to the explosive growth in the UK online market, recognising the power of the Internet.  DANI helps businesses connect with their potential customers online and we will recognise the pivotal players at the awards.  Last year’s inaugural awards were the first of its kind in Northern Ireland and we are looking forward to seeing how the advancement of technology has been implemented to create business success”.

The awards are supported by Invest Northern Ireland and University of Ulster.

Brian Dolaghan, Head of Technology and Services, Invest Northern Ireland said ‘We are delighted to sponsor the DANI awards as Northern Ireland companies are already enjoying global success in the technology and digital sector. This is a business sector where there are increasing opportunities for local businesses to grow and develop in export markets.

Entries for the ten categories can be submitted online with the winners being announced at a black tie gala ball on September 13th at Titanic, Belfast. A panel of industry experts will judge the DANI Awards.  The judges, drawn from various design, technology and marketing disciplines are Fiona McMahon, University of Ulster; Mike Fleming, Fleming Steele; Gareth Dunlop, Fathom; Nicola Bothwell, NB Chartered Marketing; Nick Sunderland, Why Projects and Farhad Koodoruth, Blowfish Digital.

The award categories are:

  1. Best B2B Campaign
  2. Best B2C Campaign
  3. Best Viral Campaign
  4. Best Visual Design (Webdesign)
  5. Best E-commerce Site
  6. Best Mobile Phone App
  7. Best use of Social Media (Corporate)
  8. Best use of Social Media (SME)
  9. Best use of Search
  10. Best Overall Online Strategy

Entries can be submitted online at www.thedaniawards.co.uk.  Closing date for entries is Friday 10th August 2012.