Go Explore NI is live on the android platform free and will soon be available to download free on your iphone. Once it is downloaded by the user it gives you free access to Award Winning walking trails, all in the palm of your hand. ‘It’s like your own little local companion, helping you with directions and maps, getting you to where you need to go and giving you a rich visual experience when you get there. We’ve put great content in the app and are starting to sign up affiliates from various tourist attractions and towns across Northern Ireland.
We’ve kicked things off with a qualtiy tour known as ‘CausewayCompanion.com’ which is specific to the world famous Causeway Coast and has 3 tours on it so far for free.’ ‘We are also launching the Titanic Trail on there too so we can really start to offer the best of the best of experiences and start to bring visitors to the area and build on our BT Goldeneye Award winning experience in Belfast. Our aim as always with our digital tourism products is 3 fold:
1. put our communities at the heart of all that we do;
2. be a responsive and indispensable resource for the community, their tourists and the local economy;
3. embrace innovation and technology which enhances value to our product and our users.
The project has attracted focused marketing partners along the route such as The Bayview Hotel, Portballintrae. Trevor Kane, Owner of the Hotel points out ‘As a Hotel with visitor experience central to our core values, we believe that being a listed partner and having ourselves as one of the ‘Causeway Companions’ on the route is the best way of attracting new business, to sample our great atmosphere and fantastic hospitality. It’s a digital age we live in and we are able to offer much to these digital travellers as they journey our world famous route. It’s even more exciting to see an idea such as this come from a local company’.
The local Community Association also loves the idea – Joyce Rankin had this to say ‘The causeway companion is enabling our organization to have a reach far further than we could enjoy on our own. As a community group that is designed to help to enhance the quality of life for all residents, raising our profile to a worldwide audience as well as being able to make announcement very inexpensively with such a far reach is invaluable and effective. We are not only keeping it local but are reaching out to the world as well.
Successful digital engagement requires high quality, focused and inspirational ‘ideas people’ with a ‘delivery’ pedigree. In working with Whatsonni.com and Datasentiment, we have the drive and enthusiasm of local independents committed to developing the best experiences and highest value returns for advertising partners.
For further information please visit www.causewaycompanion.com. If you are a business wishing to add or create a trail, please contact John at firstname.lastname@example.org or on 07796614844. We are offering you the ability to set up and manage your own affiliated trail so give us a call for more detail.