Belfast Networking Event To Tackle Authenticity & AI In Business

Business owners across Belfast struggling to adopt AI tools whilst maintaining authenticity in their marketing now have the chance to learn the secrets to using large language models effectively.

As part of their monthly networking series, Jennymount Business Park in North Belfast is hosting their latest session, Staying Authentic Whilst Levelling Up With AI on Thursday July 23.

In this month’s event, host and business park tenant Tina Calder of Entrepreneurs Unleashed will introduce two founders with first hand experience of how leaning into their authentic self helped them build their businesses or support clients.

Nicole Doherty, property manager at Stanvale, the company that owns the Jennymount complex, said: “At Jennymount we are committed to supporting local businesses by creating events that provide learning, networking and upskilling opportunities.

“Our feedback this year has been consistent in that businesses want to understand how to adopt AI technologies in their day-to-day operations more effectively.”

The July session will see trainer and speaker Tina joined by mental health advocate and publisher Geraldine McGrath of Emotional Freedom Pathways and digital marketer and influencer Lucy McMullan, founder of JAM, who will discuss authenticity in business, marketing and content.

Geraldine, who is an Emotional Freedom Advocate, TEDx speaker, international speaker, author, award-winning podcaster, founder of Emotional Freedom Pathways, and creator of Unstoppable Stories Publishing, said: “I believe the future of business belongs to those who have the courage to Radiate Their Realness. 

“We spend so much energy trying to fit in when our greatest strength has always been who we are. Being real isn’t just better for our mental wellbeing; it’s the path to emotional freedom. It’s how we build trust, create genuine human connection, and develop meaningful relationships.

“Human connection is the foundation of everything. In a world that’s changing faster than ever, technology will continue to transform how we work, but our greatest strength will always be our humanity and our ability to genuinely connect with one another.”

Meanwhile, Lucy, who began her career creating online content before founding her digital agency and working alongside global entrepreneur Gary Vaynerchuk, said: “AI has allowed me to think bigger, move faster and bring creative ideas to life in ways that previously required much larger teams. But my work is ultimately built around people, community and real-world experiences. 

For me, the most exciting future is one where technology enhances our humanity rather than diluting it.

“AI is changing how we create and communicate, but it shouldn’t come at the expense of authenticity. Through my work in content and experiential events, I’ve seen that audiences are craving genuine connection more than ever. 

“I’m excited to explore how we can use AI as a creative tool to strengthen our storytelling, amplify original ideas and build meaningful communities while ensuring the human voice, emotion and lived experience remain at the heart of everything we create.”

In the session, which takes place from 10am-12pm, Tina explained that she hopes the event will help businesses understand better how they can level up their business using AI whilst retaining the authenticity that makes them special.

She added: “Much has been said about how AI can support your small business but LinkedIn is awash with the haters who claim everything is ‘AI slop’.

“Busy entrepreneurs shouldn’t be vilified for turning to AI for support; they should be given the right tips, tools and techniques to properly harness the technology that will give them the edge in their business.”

As well as hearing from speakers Geraldine and Lucy, attendees will get the chance to hear Tina’s top tips and advice to help them get a more authentic output from their chosen large language model, whether it’s ChatGPT, Gemini, Claude, Perplexity, CoPilot or another popular tool.

Tina, who has worked across media, journalism, PR, and marketing for nearly 30 years, is known for her straight-talking approach and innovative strategies. 

She will also be revealing how she personally uses AI to support her content creation whilst staying authentic.

Free parking is available onsite for all attendees and the complex is just a few minutes walk from Yorkgate Train Station in North Derby Street just off York Road in the lower part of North Belfast.

Hotdesking is also available at Jennymount with a range of meeting rooms, individual offices and hotdesking spaces available for entrepreneurs at all stages of their journey.

To find out more or register for the event go to Eventbrite >> https://www.eventbrite.co.uk/e/jennymount-monthly-networkingstaying-authentic-whilst-levelling-up-with-ai-tickets-1988171397169?aff=PressRelease

Procurement Recruitment in Northern Ireland Is Broken, And It Has Nothing to Do With the Candidates

The role has been live for four months. The candidates aren’t the problem.

A procurement manager role in Northern Ireland shouldn’t take four months to fill.

And yet.

I see it constantly. The role has been live since January. Three agencies have had it. There’s a shortlist that’s not really a shortlist. The hiring manager is starting to wonder if the right person simply doesn’t exist.

They do exist. That’s almost never the problem.

The problem is almost always somewhere in the process that ran before anyone approached a single candidate.  And because the process happens behind the scenes, out of sight of the client, the candidate pool ends up taking the blame for a failure that was never theirs to own.

Why the brief is almost always wrong before the search begins

When a role stalls in Northern Ireland, the explanation is usually one of three things, sometimes all three at once.

The salary was set months ago against an internal pay band that was already behind the market when it was approved.  Nobody has checked it against what roles at the same level are actually offering right now. The figure in the brief is a budget line, not a market position.

The job specification was written by someone who listed everything the ideal candidate might ever need to do across a three-year period. It reads like four roles and pays like one. Candidates read it, run a quick mental calculation and decide they do not fit, or do not want to, and move on.

And by the time the third agency has sent the same pool of candidates who have already declined elsewhere, the market has quietly formed a view about this role. Word travels fast in a small professional community like Northern Ireland. A role that has been around too long starts to carry a reputation. Not a good one.

None of this is the candidates’ fault.

The incentive that is quietly wrecking your search

The agencies running these searches are not incompetent. They’re incentivised incorrectly.

When a recruiter only gets paid if someone accepts an offer, the entire structure of the engagement pushes toward speed. Send CVs quickly. Move to the next instruction if this one stalls. Don’t spend three hours mapping the market, benchmarking the salary or challenging a brief that is structurally wrong before the search has even started. There’s no fee in that work. So it doesn’t get done.

No one is being dishonest. The model simply doesn’t reward the work that would fix the problem. It rewards the work that looks like progress – calls made, CVs sent, interviews arranged – while the actual issue goes unaddressed week after week.

This isn’t a character failing. It’s a commercial logic problem. And it produces the same result every time: a search that runs for months, generates management time and frustration in roughly equal measure, and eventually either fills with the wrong person or doesn’t fill at all.

What a £6,500 salary gap actually looks like in a live search

A real example from a recent NI procurement search.  Role had been active for 12 weeks across two agencies before the brief was reviewed.

Last month I started working on a search where the client wanted a procurement manager at £38,000.  The live market median for that profile in Northern Ireland was £44,500.

The client had no idea. Neither did the two agencies who had been running it for twelve weeks without producing a credible shortlist.  They had been sending candidates, taking calls and writing polite emails about the market being challenging.

Not one of them had opened a spreadsheet and shown the client that the salary was the problem.

That’s a 17% gap between what the role was offering and what the right candidate expects to earn. In a market as tight as Northern Ireland procurement, that gap doesn’t produce a slow search. It produces no search. The candidates worth having looked at the number and moved on in under three minutes. The candidates who stayed in the process were those with fewer options, not better fit.

The market wasn’t short of procurement managers. The brief was short of market intelligence.

The search that ran for four weeks after a twelve-week failure

We reset the brief. We benchmarked the salary against live data and presented that data to the hiring manager directly, with comparable roles, current offer letters where available and a clear view of what the position was competing against. We rewrote the specification around what the role actually needed in the first six months rather than what someone might theoretically need over three years.

Then we had an honest conversation about what the market could deliver at the adjusted budget, what it couldn’t, and what a realistic timeline looked like.

The search ran for four weeks after that. Shortlist of three strong candidates. Offer accepted without a counter-offer, because the proposition had been clearly communicated from the first conversation rather than negotiated at the end of a process that had already worn everyone down.

The candidates were there the whole time.

This is why I challenge briefs before beginning to work on a search.  It’s not to be difficult, or to add time to a process.  Almost all employers want to move quickly. But a search built on unrealistic parameters doesn’t produce a slow result; it produces no result at all.  And three months later, everyone is looking at the candidate pool when they should have been looking at the brief.

If a procurement or supply chain role you’re managing has been live for more than eight weeks without a credible shortlist, I’d genuinely like to know what reason you have been given for the lack of traction.

Kelly Jennings is the Director of Kelly Jennings & Associates, a specialist search consultancy focused exclusively on procurement and supply chain recruitment across Northern Ireland, Republic of Ireland and Great Britain.

Orangefest To Bring Family Fun And Culture To Belfast On Monday 13th July

Belfast City Hall will come alive with family fun, cultural celebration and entertainment as Orangefest returns next week.

With the Twelfth falling on a Sunday in 2026, the annual parades and Orangefest celebrations will take place on Monday July 13, marking the 336th annual demonstration of the Battle of the Boyne.

Created to complement the traditional Twelfth celebrations, Orangefest was designed to encourage families, spectators, visitors and local people to enjoy Belfast city centre throughout the day.

Established in 2007, the event enhances the well-known Twelfth parades with a range of inclusive and engaging activities for all ages.

From circus performances and skills workshops to music and a ceilidh by local music act The Rogues the event, taking place in the grounds of City Hall, will run from 11am to 4pm.

Other activities will include garden games, kids colouring in and crafts tent and much more. 

There will also be a selection of free food and drink vouchers available on a first come first served basis throughout the day.

Belfast County Grand Master Spencer Beattie said the team behind Orangefest are looking forward to welcoming people back into the city for this year’s celebrations.

He said: “Orangefest is about creating a welcoming and family-friendly atmosphere in Belfast during one of Northern Ireland’s most significant cultural celebrations.

“With the parades taking place on Monday 13th July this year, we want to encourage families, visitors and locals to come into the city, enjoy the spectacle and make the most of what Belfast has to offer.

“Our aim is to complement the traditional Twelfth demonstrations with activities that are accessible, enjoyable and inclusive, while also supporting the city centre and local businesses.”

Orangefest is delivered in collaboration with the County Grand Orange Lodge of Belfast and is designed to promote understanding and respect for the rich and diverse cultural heritage of Northern Ireland.

Belfast Orangefest at City Hall on July 13 is funded by Belfast City Council.

For more information go to belfastorangefest.com 

Ireland’s premier craft extravaganza returns for 2026

August Craft Month is bigger than ever with nearly 500 events, covering every corner of the island

The largest annual celebration of craft on the island of Ireland has officially launched, unveiling an incredible line-up of almost 500 events taking place on both sides of the border this August.

From centuries-old making traditions to innovative contemporary practices, August Craft Month showcases and brings together the makers, skills and stories that continue to shape this thriving sector.

With hundreds of events taking place throughout August, the jam-packed lineup features a huge variety of crafts and spans every corner of the island.

With hands-on workshops, demonstrations and exhibitions, to open studios and markets, this is your chance to try the craft you’ve always been curious about. Many of the events are free as organisers believe being creative shouldn’t break the bank.

Whether you’re a total beginner or a dedicated enthusiast, August Craft Month has an activity for you. From sustainable sewing in Galway and carving out the Ogham alphabet in Meath, to prehistoric pottery on the Causeway Coast in Antrim, and firing and feasting in Waterford, there really is something for everyone.

There are even fun family-focused events for all ages, which will provide much-needed entertainment during the school break.

With over 2,000 makers taking part and ready to show you what they do, now’s the time to discover creative craft pursuits right on your doorstep.

Brought together by Design & Crafts Council Ireland (DCCI) and Craft NI, the programme showcases the exceptional talent, creativity and craftsmanship found throughout Ireland.

Mary Blanchfield, CEO, Design & Crafts Council Ireland (DCCI) said: “We’re thrilled to be partnering with Craft NI to launch the fifth edition of August Craft Month, celebrating craft right across the island of Ireland.

“The enthusiasm we have seen from makers year on year has been really encouraging, and having over 2,800 makers on board this year is something we are incredibly proud of.

“It reflects a genuine surge of interest in craft, particularly among younger people who are embracing hands-on, creative experiences with a real sense of community and connection.

“August Craft Month gives people a wonderful opportunity to discover the amazing craft happening in their own communities and beyond, and to celebrate the rich design and craft heritage that’s so central to life across the island.”

Katherine McDonald, Director, Craft NI, said: “August Craft Month is such a wonderful platform to shine a light on the incredible talent we have in our craft community across Ireland.

“This year’s programme really does have something for everyone – from ceramics and textile making to making with glass and woodturning, plus lots more, the range of disciplines on show is very exciting.

“There are so many opportunities to get hands-on and try something new too, whatever your level of experience. Making things is good for us! So why not take the time to try a new craft. Or find a handmade piece for one of the most thoughtful and personal gifts you can give.”

Dr Suzanne Lyle, Head of Visual Arts, Arts Council of Northern Ireland, said: “The Arts Council of Northern Ireland is proud to support Craft NI and August Craft Month once again this year.

“August Craft Month has become a real highlight of the arts calendar – a month-long showcase of exciting craft events that celebrate the remarkable talent of Northern Ireland’s designer-makers and puts their work firmly in the spotlight.

“It is wonderful to see Craft NI’s continued partnership with Design & Crafts Council Ireland which helps to diversify and widen audiences for craft and grow the appreciation of our talented craft makers across the island.”

Meanwhile, Cork city and county come alive once more this August, as Cork Craft Month, organised by Cork Craft & Design in association with August Craft Month, returns with a rich programme spanning contemporary and traditional craft.

Ava Hayes, Festival Director of Cork Craft Month, said: “We’re proud to shine a spotlight on the breadth of craft being created across Cork and to give people the opportunity to discover, support and connect with the talented makers working in their own communities.”

For the full island-wide programme and to sign up for events, visit www.augustcraftmonth.org. Share your own craft adventures by tagging @augustcraftmonth26 and use the hashtags #AugustCraftMonth2026 #MakeSeeBuy