Smarts appointed as Belfast PR Agency for 2011 MTV EMAs

Belfast, 26 July 2011 Northern Ireland’s leading communications consultancy, Smarts has been appointed by Viacom International Media Networks UK & Ireland to manage its public relations on an all Ireland basis for the upcoming MTV EMAs at the Odyssey Arena in Belfast.

Supporting one of the world’s most iconic music events, Smarts will manage an extensive media relations campaign aimed at raising the profile of the MTV EMAs in Belfast on 6th November 2011.

Kate Laverge, Vice President of Communications, Viacom International Media Networks (VIMN) and VIMN UK & Ireland said: “We are hugely excited to be bringing the EMAs to Belfast.  We are confident that Smarts’ proven reputation, extensive knowledge and relationships within Ireland’s media community will strategically position MTV’s EMAs with our regional audiences and partners.”

The MTV EMAs celebrate the best in music, youth culture and entertainment. The show is hosted in a different city each year and will be the biggest music event ever staged in Northern Ireland.