Friday 14^th October: BUSHMILLS® Irish Whiskey launched its new ‘BUSHMILLS Brothers – Since Way Back’ campaign with some great friends, bringing Belfast to life with a surprise performance.

Fresh from his appearance with Snow Patrol on Jools Holland, singer-songwriter Foy Vance joined with Mark ‘Mash’ Ashbridge of Communion Belfast, to launch the campaign in their own creative style – with an impromptu busk in the centre of Belfast in front of a large crowd, who flocked to the city after seeing leaks on Facebook and Twitter.

The campaign is a local execution of a global initiative that celebrates the lives and brotherly friendships of artists and influencers across the world including acclaimed band Bon Iver, actor Elijah Wood, and electrofunk duo Chromeo and collaborates with each to produce creative, inspired content that reflects each of their passions.

Today, these internationally acclaimed acts are joined by a group of friends who have helped put local music on a global stage – Iain Archer, Bradley Quinn, Mark ‘Mash’ Ashbridge and Foy Vance.

Iain Archer, singer-songwriter / producer is a former member of Snow Patrol and Ivor Novello-winning writer of tracks such as Run and Chocolate; Bradley Quinn, the source of every behind-the-scenes image coming from Snow Patrol; Mark ‘Mash’ Ashbridge, of Communion Belfast who are a creative platform for the best of new music talent from both Northern Ireland and further afield; and Foy Vance, the local signer-songwriter who has been hailed as an inspiration by Ed Sheeran, had multiple sell out shows across the UK and numerous tracks on the Grey’s Anatomy soundtrack have all today announced their partnership with the Irish Whiskey. Their friendships have grown through school, university and touring across the globe, and they are now collaborating to create something special for BUSHMILLS.
Iain, Bradley, Mash and Foy will be appearing on ‘BUSHMILLS Brothers – Since Way Back’ billboards across the country and in press advertisements in the coming months.

They will be joined in the campaign by Irish Rugby Internationals and good friends Rory Best and Denis Leamy – who have been sending updates to BUSHMILLS Facebook and Twitter fans from New Zealand and will featuring heavily on the social media sites throughout the campaign.

Foy said: “Mash, Iain, Bradley and I are basically a group of guys all doing what we love, creating things that inspire us and those around us – just like BUSHMILLS. So it’s great to work with a whiskey we love, to create some new things with our mates. It’s what the best things in life are all about!”

Rory Best said: “I’ve been involved with BUSHMILLS Irish Whiskey for a number of years, so getting involved in ‘BUSHMILLS Brothers – Since Way Back’ was a no-brainer. Denis and I have been friends since we first played schools rugby, so I had to get him involved.”

Jenny Kiernan, BUSHMILLS Brand Manager, Western Europe “BUSHMILLS has always been proud to recognise timeless friendships and brotherhood, and the creativity that stems from both. ‘BUSHMILLS Brothers – Since Way Back’ gives us the opportunity to develop additional opportunities and outlets for our involved groups of guys to express their craft while still conveying the spirit of this reliable, warm Irish Whiskey that comes from a community that has been celebrating friendships for hundreds of years.”

Check out the BUSHMILLS Irish Whiskey Facebook (facebook.com/Bushmills1608) and Twitter (@BushmillsGlobal) pages for announcements and collaborations.

LEGENDARY ROCKERS QUEEN TO BE PRESENTED WITH THE GLOBAL ICON AWARD

AT THE “2011 MTV EMA”

THE 18^TH ANNUAL AWARDS SHOW PREMIERES

SUNDAY, 6^th NOVEMBER AT 9PM BST

LONDON / NEW YORK – 19 October 2011 – Queen, one of the most dynamic and influential rock bands of all time, will be honoured with the Global Icon Award at the “2011 MTV EMA”, MTV announced today. The legendary rock band will also take the stage for a special performance. This year marks the 40^th anniversary of Queen’s formation in 1971; since then, these Rock and Roll Hall of Famers have garnered a long list of accomplishments and accolades, including career sales of more than 300 million albums, 16 No. 1 albums, 18 No. 1 singles and the UK’s top-selling album of all time (their Greatest Hits compilation has sold a staggering 5.7 million copies). Hosted by Selena Gomez, the “2011 MTV EMA” will premiere Sunday, 6th November at 9PM BST from Belfast, Northern Ireland, and is sponsored by Dell, Replay, Hyundai and Swatch. Local host city support is provided by Belfast City Council and the Northern Ireland Tourist Board.

“We are honoured to be designated a Global Icon.  We will do our best to be worthy!” said Queen’s Brian May.

“Over the past four decades, Queen has made an indelible impact on the pop music landscape. They are passionately revered by generations of fans and musicians across the globe,” said Bruce Gillmer, Executive Vice President of Talent and Music Programming / Events for Viacom International Media Networks. “We are absolutely thrilled that they will be joining us at this year’s MTV EMA, and we look forward to a very special performance.”

About Queen

Formed in 1971, Queen (Freddie Mercury, Brian May, Roger Taylor, John Deacon) signed their first recording contract with EMI in late 1972. In July 1973, Queen released their first single ‘Keep Yourself Alive’, followed closely by their debut album, Queen. 1974 saw the release of the band’s second album, Queen II, containing their first hit single ‘Seven Seas of Rhye’ which charted in the UK at number 10. This was followed by a second hit single (their first US hit), ‘Killer Queen’, taken from the Sheer Heart Attack album, followed later in the year by a major UK tour.

1975 saw the release of the epic single ‘Bohemian Rhapsody’, taken from A Night at the Opera. At 5’ 55” it should have been too long for successful radio play, but even so it went to No. 1 in the UK chart and stayed there for an unprecedented nine consecutive weeks, becoming one of the greatest singles of all time. In 1977, Queen issued the single ‘We Are The Champions’ coupled with ‘We Will Rock You’. Both songs would soon become among the band’s most popular and best loved of their career – and long after. ‘The Champions/Rock You’ pairing is one of the most famous and most played in the world. The single was followed by the release of Queen’s sixth album, News of the World, from which they come, in October 1977. From then on, the band released album after album, and toured all over Europe, Japan, the U.S. and South America. At the end of 1981 the band teamed up with David Bowie for the single that was to become one of their biggest worldwide hits, and one of the most covered and sampled of all Queen songs, ‘Under Pressure’. 1984 saw the single ‘Radio Ga Ga’ from The Works become a worldwide hit, reaching No. 1 in 19 countries.

1986 saw the 12th album, A Kind Of Magic, effectively the soundtrack to the Russell Mulcahy film, ‘Highlander’. The album returned the band to No.1 on the charts in many territories. Queen toured Europe throughout the year, culminating with two legendary concerts at Wembley Stadium, and their biggest ever in the UK, an open air show at Knebworth Park, in August. Unbeknown at the time, this was to be Queen’s last ever concert with Freddie Mercury.

In 1991, Queen’s last true studio album with Freddie, Innuendo, was released in February. Both the title track single and the album entered the charts at No.1 on their first week of release in the UK. The last track released as a single, ‘The Show Must Go On’ came in November 1991, just weeks before Freddie Mercury would lose his struggle with HIV AIDS.

On 23rd November 1991 Freddie Mercury announced to the world that he had AIDS and the next day he died peacefully at his home. He remains the most high profile loss from the disease in the entertainment world and the news shocked fans throughout the world. As a tribute ‘Bohemian Rhapsody /These Are The Days Of Our Lives’ was released as a double A-sided single to raise funds for the Terence Higgins Trust. It entered the UK chart at No. 1, where it stayed for five weeks, raising over £1,000,000 for the charity, and Queen became the first band to have the same single top the UK charts twice. In December of that year Queen had 10 albums in the UK Top 100. In 1992 Freddie was awarded posthumously the BRIT’s “Outstanding Contribution to British Music” and ‘Days Of Our Lives’ won Best Single. In April, many of the world’s top stars joined Brian, Roger and John on stage at Wembley for an emotional tribute to Freddie.

In 1995 the unreleased tracks Queen had begun in 1991 with Freddie were completed by Brian, Roger and John and the long-awaited Made in Heaven was released worldwide, to huge acclaim and success. It was the last Queen album ever to feature Freddie, and it was the end of an era.

In May 2002 the hit musical We Will Rock You opened to sell-out audiences in London’s West End. The show has seen local productions staged throughout the world, including Spain, Australia, Germany, Russia, Italy, Japan, South Asia, Las Vegas, Canada and across Europe. To date more than 12 million people have seen the show.

In October 2002, Queen received their own star on the Hollywood Walk of Fame, joining The Beatles as one of only a handful of non-US bands to receive this much coveted honor. In 2004 Queen was inducted into the Rock and Roll Walk of Fame, and was also voted by the UK public into the first UK Music Hall of Fame. From 2005 to 2008, Brian and Roger took Queen onto the touring circuit again, for the first time since 1986, joined by former Free/Bad Company singer, songwriter and musical Paul Rodgers, playing concerts across the UK, Europe, North and South America and Japan. For more information about Queen, please visit www.queenonline.com.

About the 2011 MTV EMA

The “2011 MTV EMA” will be hosted by multi-talented singer and actress Selena Gomez.  Queen joins previously announced performers Lady Gaga, Bruno Mars, Coldplay, Red Hot Chili Peppers, Jessie J, LMFAO, Snow Patrol and Jason Derulo, with Nicole “Snooki” Polizzi, Jenni “JWOWW” Farley and Awkward star Ashley Rickards confirmed to present. More performers and presenters will be announced in the coming weeks. Viewers can vote for their favorite EMA artists by visiting www.mtvema.com. Lady Gaga leads the pack of EMA nominees with six nods, with Katy Perry and Bruno Mars following closely behind with four nominations. Adele, Justin Bieber and Thirty Seconds To Mars are each up for three awards. Other EMA nominees include Foo Fighters, Snoop Dogg, My Chemical Romance, Jennifer Lopez, LMFAO, Jessie J, Beyoncé, Coldplay, Eminem, Arcade Fire, Red Hot Chili Peppers, Far East Movement, Kanye West, Linkin Park, Wiz Khalifa and Kings of Leon. Richard Godfrey and Bruce Gillmer are Executive Producers for the “2011 MTV EMA.”  For all MTV EMA news and announcements, check out EMA on Facebook and follow us @ EMA Twitter.  For MTV EMA press materials, please visit press.mtvema.com.

An exciting new concept for kids has arrived at the OUTLET shopping village Banbridge: W5 Lite.

In an exciting first for one of Northern Ireland’s top family attractions, W5 has brought its award-winning interactive discovery experience outside Belfast, to join the host of big brands at the OUTLET.

W5 Lite is a free taster experience at the OUTLET and will offer families the opportunity to enjoy some of W5’s hands-on exhibits: interactives such as Flying Fish, One in a Million, Sound Tube and others which develop creativity and skills in animation.

Centre Manager of the OUTLET, Chris Nelmes said, “We are delighted with our new partnership with W5.  It’s a genuinely exciting innovation that provides something for young families that isn’t available at any other retail centre in Ireland. W5 Lite extends our offer to shoppers who are looking for great value as well as a fun day out. We hope it will be a great success.”

Chris Nelmes continued, “W5 Lite is all about grown-ups sharing experiences and discovery together with the younger members of the family.  Smart shoppers will know we have an array of big brands offering superb outlet prices all year round at the OUTLET.  Now you can bring the kids, spend the day together, shop, eat out and discover W5 Lite too.

“Don’t tell the children you know, but many of the exhibits at W5 Lite are linked to things they are learning about at school. This gives them a fantastic opportunity to get an independent hands-on try at things like animation, in a pressure-free fun environment – and a unique chance to show off their knowledge to their parents and carers.”

The OUTLET shopping village attracts large numbers of visitors from all over Northern Ireland as well as a substantial number of cross-border shoppers.

Chris Nelmes said, “The opening of W5 Lite at the OUTLET is an important step in the development of Banbridge as a gateway to other destination tourism opportunities throughout Northern Ireland.  By creating a truly value for money family destination, we hope this will encourage Irish visitors to come back and find out more about what’s on offer in the region.”

Liam Hannaway, Chief Executive of Banbridge District Council said, “This is a great new addition to the OUTLET and we are delighted to welcome the arrival of W5 to our area.  This will have tremendous appeal for local families and we hope it will provide an even more compelling reason to visit Banbridge, to spend time exploring the wide range of sporting, cultural and retail opportunities in the area and supporting the region’s economy.”

The launch of W5 Lite also marks a new partnership between the OUTLET and W5, which will see the OUTLET sponsoring W5’s interactive START area for the under-eights in its Odyssey Belfast-based attraction.  Here, children can build a house, make a splash and sail their own boat, make music, explore a castle and play shop in a miniature-scale supermarket.

W5 Chief Executive Dr Sally Montgomery said, “This is an exciting new partnership for W5 which makes really sound sense.  The OUTLET is seeing visitors coming from all over Ireland in search of great value outlet shopping. W5 is enjoying large numbers of local families, overseas tourists and schools visitors coming to share our interactive exhibits, events and experiences.  This new partnership gives both organisations a great opportunity to showcase what they do to a fresh audience, add value to the other and, we hope, ultimately to drive and develop each other’s business.  These unique partnerships are really important in Northern Ireland’s future as a tourism destination, as we are all striving for the same shared economic success.”

The Writers’ Room
By Michael Shannon
Directed by Richard Lavery

Designed by Rachel Szmukler. Sound Design by Martin Byrne. Lighting Design by Jacqueline O’Hagan

Friday 21st and Saturday 22nd October 2011

A one-act dark comedy thriller in a two day special performance, that’s part of this years Belfast Fringe and performed in the Baby Grand at the Grand Opera House

After sell-out performances at this years Pick ‘n’ Mix from the MAC and an exciting tour in London over the summer, Accidental Theatre is bringing this fast paced and claustrophobic, one-act dark comedy thriller is back in Belfast for two special performances in the Baby Grand.  With witty and intelligent writing Shannon keeps the tension rising and the jokes coming as the world around four writers unravels and they fight for survival.

Chief Executive of the Grand Opera House, Michael Ockwell said, “I am delighted that the Grand Opera House is a part of this year’s Belfast Fringe Festival and especially delighted that we are hosting Accidental Theatre’s THE WRITERS’ ROOM. It is no surprise that they enjoyed sell out performances during it’s run at the Pick ‘n’ Mix Festival and I certainly anticipate the same success for both performances at The Baby Grand. The Grand Opera House is committed to supporting and engaging with local companies like Accidental Theatre and welcome any opportunity to work in partnership with them.”

Featured as part of the Belfast Fringe Festival and written by local writer Michael Shannon, it tells the story of four very different yet struggling writers. Once a week, all four meet up to rip apart each others work. Kirk can’t quit setting his stories in space. Sweet M.T.’s one-woman show is missing a good monologue. Ryan hasn’t the guts to confront life on or off the page. And Beth is desperately searching for an ending. On the day in which the piece is set, when all four arrive for their meeting a script is sitting on the table waiting for them…

Debuting during Accidental’s series of rehearsed readings last year and with sell-out performances at this years Pop-Up Pick ‘n’ Mix Festival and the Camden Fringe, we are excited to be bringing this brilliant show back to Belfast.

What the audience thought…

“Something outta the ordinary, really interesting, it’s fast, it’s quick, it’s witty!”

London Audience Member

“The girls are pretty, the writings good, come and see the play!”

London Audience Member

What the Audience Thinks!

For press enquiries, ticket bookings, interviews and images please contact Richard Lavery on 07912158109 or e-mail info@accidentaltheatre.co.uk

Listings Information

Producer

Accidental Theatre in association with the Grand Opera House

Production

The Writers’ Room

Written by Michael Shannon

Directed by Richard Lavery

Cast: Aisling Groves-McKeown, Katy Charlotte Campalani, Dan Leith and Matt Faris

Venue

Baby Grand

Grand Opera House, Belfast

Performances

21 & 22 October

Friday and Saturday at 8:00pm

Saturday night performance is captioned

Box Office

Online

www.goh.co.uk

By Telephone

028 9024 1919

Ticket Price

£7

NICOLE “SNOOKI” POLIZZI AND JENNI “JWOWW” FARLEY FROM “JERSEY SHORE”

AND ASHLEY RICKARDS OF “AWKWARD” ANNOUNCED AS PRESENTERS

THE 18^TH ANNUAL AWARDS SHOW PREMIERES

SUNDAY, 6^th NOVEMBER AT 9PM BST

LONDON / NEW YORK – 17 October 2011 – The line-up at the “2011 MTV EMA” keeps getting more and more impressive, as MTV today announced that Lady Gaga and Bruno Mars – two of the hottest pop sensations in recent years, and this year’s top female and male EMA nominees – will both perform at the show in Belfast. Additionally, the first batch of 2011 MTV EMA presenters has been announced: Nicole “Snooki” Polizzi and Jenni “JWOWW” Farley of Jersey Shore fame, and Ashley Rickards from MTV’s newest hit scripted series Awkward are confirmed to appear. Hosted by multi-talented singer and actress Selena Gomez, the “2011 MTV EMA” will premiere Sunday, November 6th at 9PM BST. The “2011 MTV EMA” is sponsored by Dell, Replay, Hyundai and Swatch. Local host city support is provided by Belfast City Council and the Northern Ireland Tourist Board.

It’s been an incredible 2011 for Gaga and Mars, both GRAMMY^®-winning, world-renowned artists. Gaga, leader of the Little Monsters who fascinates all with her musical genius, fashion sense and performance art, has been enjoying the huge success of her third studio album Born This Way, while Mars, music’s top quadruple threat, achieved multi-platinum status for his debut album, Doo-Wops & Hooligans, and will end his sold-out European tour with a performance at the MTV EMA.

Gaga and Mars join previously announced EMA performers Coldplay, Jessie J and LMFAO, all of whom will rock the stage at the Odyssey Arena; Red Hot Chili Peppers, who will perform at Belfast’s legendary Ulster Hall; and Snow Patrol and Jason Derulo, who will take the stage at Belfast’s iconic City Hall. This is the first time the “MTV EMA” will be presented from three locations throughout the show’s host city.

About Lady Gaga

LADY GAGA came to prominence following the release of her debut studio album The Fame (2008), which included the hits “Just Dance,” “Poker Face,” and “Bad Romance” and sold over 15 million copies worldwide. She is well-recognized for her outré sense of style as a recording artist, in fashion, in performance and in her music videos. Her contributions to the music industry have garnered her numerous achievements including five GRAMMY^® Awards amongst twelve nominations, two Guinness World Records, a record setting 13 MTV Video Music Award nominations and the estimated sale of 23 million albums and 64 million singles worldwide. Billboard named her both the “2010 Artist of the Year” and the top selling artist of 2010, ranking her as the 73rd Artist of the 2000s decade. Her third studio album, Born This Way, broke the iTunes record for the fastest rise to the # 1 on release day. The singles from the album, including “Born This Way,” “Judas,” “The Edge of Glory” and “Yoü and I” have sold a combined total of more than 7 million copies in the US alone. Gaga was named Forbes’ Most Powerful Woman in the World 2011 and was included in Time’s annual “The 2010 Time 100” list of the most influential people in the world. With over 1.9 billion combined views of all her videos online, Lady Gaga is one of the biggest living people on Facebook with over 44 million ‘likes’ and is #1 on Twitter with over 14 million followers. Lady Gaga is the only artist in the digital era to top the 5 million sales mark with her first two hits.

About Bruno Mars

It might seem that Bruno Mars appeared out of nowhere, co-writing, producing and performing on B.o.B’s #1 “Nothin’ On You” followed by Travie McCoy’s chart-climbing “Billionaire”, but he makes one thing clear: “It’s not an overnight success”. Mars is a multitalented singer, songwriter, producer and musician who feels most at home when he’s performing. Born to a musical family in Honolulu, Hawaii, he was practically raised on the stage and the only place he would rather be than in the recording studio, is with his band on stage – where he grew up.

About the 2011 MTV EMA

Viewers can vote for their favorite EMA artists by visiting www.mtvema.com. Lady Gaga leads the pack of EMA nominees with six nods, with Katy Perry and Bruno Mars following closely behind with four nominations. Adele, Justin Bieber and Thirty Seconds To Mars are each up for three awards. Other EMA nominees include Foo Fighters, Snoop Dogg, My Chemical Romance, Jennifer Lopez, LMFAO, Jessie J, Beyoncé, Coldplay, Eminem, Arcade Fire, Red Hot Chili Peppers, Far East Movement, Kanye West, Linkin Park, Wiz Khalifa and Kings of Leon. Richard Godfrey and Bruce Gillmer are Executive Producers for the “2011 MTV EMA.”  For all MTV EMA news and announcements, check out EMA on Facebook and follow us @ EMA Twitter.  For MTV EMA press materials, please visit press.mtvema.com.

*check local listings; the show will air tape delayed in some markets.

The ‘All Male Fashion Show’ is an event by Cookstown and Magherafelt Lions Club, inspired by their first female President, Emma McCann.

The event will not only feature the men themselves, but also top class entertainment including the fabulous Whistle Bait Babies burlesque troupe, live music by the Glackins while the compere for the night will be the inimitable Lady Portia Di Monte.

Emma has taken on the huge task of organising this event to raise awareness of the invaluable work that the Lions Club does year in year out, and to promote the pressing need for men to be attentive to their health, in particular the early detection of Testicular Cancer.

“This night is all about the men,” said Emma.

“As well as having a bit of fun and modelling  the latest fashion offerings from Sportique, Next and RA Cuddy’s, we will be highlighting the fact that the most common cancer in men aged 15-45 is testicular cancer.  Men’s health is so often overlooked and the Lions are delighted to be in a position to promote this very worthwhile cause”.

“As President of the Cookstown and Magherafelt Lions Club I hope this event shows the public just how much work we do to promote good causes both locally and internationally.  At the heart of our work is the motto ‘We Serve’ and we are dedicated to raising awareness and money to help those who are less fortunate than ourselves”.

“This event will be central to this year’s work and we are delighted at the phenomenal demand for tickets which has seen all 230 tickets sell-out.”

If you are interested in learning more about the work that Lions Clubs do, or are interested in joining a local group, please email cookstownmagherafeltlionsclub@gmail.com

Watch this space for all the news after the event!!

Please take some time to browse the programme of events. The exhibition is free to attend. Workshops are reasonably priced and marked accordingly.But, remember, this event is strictly TRADE ONLY so please don’t book or turn up if you don’t work in the hospitality industry.

Limited Gourmet Dinner Tickets Available

We have a very limited number of tickets available for the Hospitality Exchange Gourmet Dinner, which will be held in the Culloden Estate & Spa on Monday 17th October. Michelin starred chef, Atul Kochhar, will cook and present an amazing menu combining the best of local ingredients with his unique blend of spices. Each diner at this exclusive event will be treated to wines matched with every course and a signed copy of Atul’s book. Tickets are £130 including vat, wines, book and an amazing seven-course dinner. Please contact the office on 028 9077 6635 for further details or to book a place. This event is a complete sell-out every year so don’t delay.

Ezine

If you would like to sign up to our special Hospitality Exchange Ezine, please click through HERE and complete your details.

Need to print a Mini-Programme? Just click HERE to download a PDF.

Gordons Chemists throughout Northern Ireland would appeal to all women aged 40-49 and 70+ to call into the store on Friday 21 October 2011 during ‘Breast Action Day’.  The Breast Cancer Awareness Campaign is running instore throughout the month of October, however this is the focus day for ladies to sign up for a breast screening with Northern Ireland’s leading local cancer charity, Action Cancer.

Since the partnership began four years ago, 2,000 women have completed request forms instore and, in addition to providing self-referral forms, Northern Ireland’s largest independent pharmacy chain is committed to supporting Action Cancer with instore fundraising.  Staff and customers have raised a vital £130,000 towards the screening programme, enabling more than 1,600 women to be screened, as every £80.00 raised instore provides one screening.

Across Northern Ireland on Friday 21 October, Gordons Chemists will be dressing their stores and staff in pink to celebrate the fact that early detection saves lives.  You can support the campaign by buying a pink ribbon, a raffle ticket or simply by making a donation in store.

Call into your local Gordons Chemists throughout the month of October, contact Action Cancer on tel 028 9080 3344 or visit www.actioncancer.org for further information.

A brand new Swatch Event Showroom has opened its doors to welcome in Belfast’s most discerning shoppers and browsers. Temporarily located in the city’s Victoria Square Shopping Centre, this unique space features the new Swatch & Fashion collection designed by Jeremy Scott, the New Gent 3 collection, the Colour Code collection, among other amazing styles. A selection of interactive devices, situated in the Event Showroom, will enable visitors to discover more about Swatch’s fascinating history as well as its various ongoing projects, events and collaborations. Customers captivated by the various amazing products on display will, of course, be able to purchase them within the Event Showroom.

Swatch has consistently championed and explored the exciting links between Art, Fashion and Sport – three areas which form the pillars of the Swatch brand. More specifically, the convergence of the best contemporary fashion and music is often at the heart of Swatch collections and events. With this in mind, the Swatch Event Showroom purposefully celebrates the relationship between all-things sonic and stylish, and is being launched a few weeks ahead of the much-anticipated 2011 MTV EMAs, taking place in Belfast’s Odyssey Arena, on November 6th. Swatch is one of the main pan European sponsors of this year’s show.

To capture the excitement and spirit of the 2011 MTV EMAs, the Swatch Event Showroom store will be hosting some really amazing competitions. As of Wednesday, October 12th – in the run-up to the 2011 MTV EMAs – participants over the age of 18 will have the chance to win standard tickets to the momentous event!

The Swatch Event Showroom offers yet another confirmation of Swatch’s ongoing commitment to the crossover of fashion and music in the 21st century. Just like the 2011 MTV EMAs, it also promises to be a lot of fun!

Foursquare Check-in

Customers who want to have a chance to win tickets to the 2011 MTV EMAs can visit the Swatch Event Showroom and do a check-in on Foursquare. A Foursquare Check-in Special will allow people who have checked-in to the Swatch Event Showroom to enter a sweepstake by filling an online form. Two winning tickets will be allocated every second day to a participant and his or her guest of choice. The sweepstake will be running from Wednesday, October 12th, until Friday, November 4th, with 24 tickets in all being offered as prizes!

Herewith the link to the Swatch Event Showroom on Foursquare:

http://swatch.me/eventshowroom

Snap Dance

Another opportunity for customers to win tickets to the 2011 MTV EMAs is by them visiting the Swatch Event Showroom to record a short video of themselves performing their own Snap Dance routine! Two winning tickets will be allocated every second day to one participant and his guest of choice, between Wednesday, October 12^th and Friday, November 4th, with 24 tickets in all being offered as prizes!

Winners’ names from both competitions will be published on swatch.com and they will all be contacted by Swatch, re-verifying that their age is 18 years old or over.