LEGO® Zones in at W5 as new shop opens!

Opening marks an important step in W5’s redevelopment programme.


Both the LEGO® Group and W5 are committed to the education and development of young people.

The award-winning science and discovery centre, W5, has today opened the doors to a brand-new gift shop and LEGO® Zone where visitors can purchase and explore many different LEGO® products.

The shop will officially open to the public on Saturday 26 May.

The news follows the recent announcement of a £4.5m investment programme by The Odyssey Trust that will facilitate a significant transformation of W5. The redevelopment of the attraction is set to take between 24-30 months to complete.

The new gift shop is located on the ground floor of W5 and will stock a wide range of products, such as science kits, toys and books. It will also include an exciting LEGO® Zone which will sell a wide range of LEGO® products.

The themed space will feature a series of life-sized LEGO® models that will provide fantastic photo opportunities for visitors. Movie characters such as ‘Indiana Jones’ and ‘Yoda’ are just some of the LEGO® models that will be on display in the new shop.

Adrian Lutton, head of exhibitions, design and marketing at W5, said:

“The opening of our new gift shop represents an important step in W5’s ongoing refurbishment and redevelopment programme. It is great to be working with LEGO®, one of the world’s leading brands and a company that shares our goal of promoting innovation and imagination.” 

Stephen Skinner, field account manager at the LEGO® Group, said:

Much like W5, imagination is at the very heart of LEGO®, so we are delighted to be a part of this new venture. Both the LEGO® Group and W5 are committed to the education and development of young people. With our presence in the new shop we hope to celebrate creativity and the value of learning through play.”