Belfast business and mindset event Momentum have announced founder and director of Life Like Media Marketing Paul Kennedy as a speaker for their forthcoming A Night At The Museum.
In his session, ‘Mastering Marketing Assets: Crafting Creatives That Convert’, Paul will share his marketing expertise and equip listeners with the knowledge, frameworks and systems for building their own creatives for business in a way that will convert into sales and leads.
Momentum: A Night At The Museum, supported by Gekkoshot, will take place at the Ulster Museum on September 22, and Paul is only one of the all-star speaker lineup being revealed that includes leading names in hospitality, mindset, marketing, ecommerce, data and much more.
Speaking of his involvement with the event Paul said: “Momentum is providing a platform to educate on the more detailed nuances of marketing.
“If I can help even a few business and brand owners understand how creative will work for them by pulling back the curtain on our exact frameworks working with eight figure ecommerce brands, such as how to make ad content and measure success, it will be a huge win.
According to organisers Warren Giffin and Amée Spence, the event plans to bridge the gap between business needs and mindset support.
“We’re delighted to be bringing Momentum back for a second event, building upon the resounding success of our inaugural event back in January at The MAC” explained Warren, adding: “Last time we had fantastic speakers such as self-made entrepreneur and CEO of Bellamianta & Iconic Bronze, Linda Stinson, as well as passionate mental health advocate and Let’s Face It podcast host, Domhnall Nugent.
“This time we’re excited to get ready to announce an equally special lineup of industry experts who will give our attendees a night to remember.”
Paul revealed that the biggest topic of conversation in the marketing industry is the role of ad creative in achieving success in paid social media marketing, stating that it is the variable to success.
“No longer can we put out one graphic and target our exact audience and get sales.
“The platforms are very smart these days, so it’s not the targeting that matters and should not be the focus, its the actual ad itself – what is being seen, what message is being delivered and can you make enough variations to give yourself something to test.
“This is only the beginning of a very important topic of conversation in social media marketing, but it’s fundamental.”
The marketer hopes that attendees will walk away from his ‘Mastering Marketing Assets: Crafting Creatives That Convert’ with a deeper understanding into ad creative, and the ease at which it can be developed.
“I hope business owners will discover that building conversion focused ad creative is as simple as following a framework and a system, allowing them to feel more comfortable in trying out the process of creating more content for themselves.
“If anything, they will give this a try and learn from the process, or better yet – see an increase in sales!”
Tickets for Momentum: A Night At The Museum on September 22, 7:00pm-late are now on sale from thisismomentum.co.uk