Belfast’s leading marketing conference the Big Marketing Meet Up has announced the latest additions to its speaker lineup.
Roger Edwards, Jude Morrow, and James Poulter will join expert speakers from the world of marketing for a day of inspiration and knowledge-sharing at W5 in Titanic Quarter on November 14, 2023.
Treena Clarke, Founder of Big Marketing Meet Up, said she was delighted to announce the latest speakers: “We’re thrilled to welcome Roger Edwards, Jude Morrow, and James Poulter to our growing roster of speakers. Their expertise will undoubtedly enhance the quality of discussions and insights at this year’s event.”
Roger Edwards, known as ‘The Marketing Simplifier’, brings over 40 years of marketing experience to the event. He helps companies simplify their marketing strategies and set clear goals. Edwards is excited to share his insights on marketing and planning in his upcoming session.
He explained: “Undoubtedly digital marketing has been phenomenally successful for businesses of all sizes over the last decade or so. Especially small businesses. It’s given them access to marketing techniques that before would only have been available to those companies with gigantic eye-watering budgets. But, there have been consequences to the success of digital marketing.
“I think it’s time to stop talking about digital marketing and just start talking about marketing again. It’s only a subtle difference, but hopefully, on the 14th of November in Belfast, I’ll tell you why I believe this is an essential move for marketers all over the world.”
Delivering not one but two keynote speeches at the Big Marketing Meet Up is James Poulter, the founder and CEO of Vixen Labs and former Head of The LEGO Group’s Emerging Platforms & Partnerships team. Throughout the day he will take attendees on a journey to foster a culture of innovation within their businesses.
He explained: “In the morning we’re going to be focusing on how you build a playful culture that embeds innovation at its heart, how do we make sure that we stay competitive, how do we stay creative and how do we ultimately stay collaborative in order to deliver innovation into the next decade.
In his afternoon session, he will take a look at the future of technology.
“We’re going to look at how these things converge together to change the way in which we did business, work and play. And we’re going to think more about how you are going to be able to capture the benefits of these technologies into the next decade” he said.
Also joining the event’s lineup is Jude Morrow, an Irish autistic best-selling author and founder of Neurodiversity Training International, who will provide valuable insights into creating more accessible communications for the neurodivergent community.
He emphasises the importance of getting neurodiversity right.
“I will be giving a presentation all about the topic of neurodiversity. Because neurodiversity has become the new DEI (diversity, equity, and inclusion) sexy buzzword of the week and guess what? Everybody does it wrong,” he said, adding: “Neurodiversity can be done properly. In your organisation, in your day-to-day life, and everything else around it.”
The Big Marketing Meet-Up is designed to empower passionate marketers with fresh insights and expert knowledge. With this new lineup of speakers, attendees can look forward to a day of stimulating discussions and interactive sessions.
Organiser Treena added: “The success of our last meet-up showed the demand for a program that provides key insights and discussions in a fun environment.
“Our speakers and attendees ensure that this will be an event created by marketing professionals, for marketing professionals. It’s time for marketers to take time out, learn, and energise.”
To find out more about the programme and to secure tickets, go to bmmubelfast.com