From Motherhood to Entrepreneurship: Kerri Thompson’s Journey To Launching Visual Aids Business

By Rebecca Sayers

It was once Kerri Thompson began raising her son, Harrison, that she discovered how she could turn the challenges they faced into a way to help others. 

Having just completed the Northern Ireland Explore Enterprise Support Service (NIEESS) last year, Kerri is gearing up for her visual aid business to take off. 

With her son on a waiting list for an autism diagnosis, Kerri, 31, began thinking of ways to make his life easier, which led her to the idea of a visual aid business. 

She explained, “I started designing visual aids for his use, and I saw how well they worked and realised if they work for him then there’s other families out there that would benefit from them too.”

The service was set up by Enterprise NI and the Prince’s Trust. The service aims to help people across Northern Ireland who are economically inactive to develop their entrepreneurial and employability skills. ‘The Explore Enterprise Support Service has received £1.8m from the UK Government through the UK Shared Prosperity Fund’.  

Glengormley based entrepreneur Kerri had her son Harrison, 5, in 2019, and that was when she made the decision to come out of work. She said: “He’s on a waiting list for an autism diagnosis and was having quite a lot of struggles. Even around him being in a playgroup or nursery, trying to find a job that would fit around that was impossible.” 

With NIEESS aimed at individuals who have been out of employment and those who are currently unable to start a new position due to personal circumstances, it was the perfect decision for Kerri.

Speaking about what attracted her to the service, she said: “It was Louise at Mallusk Enterprise who told me about it. I had done other programmes in the past but I still felt like I needed help and advice, so when this was brought to my attention I decided to go for it, especially as it was focussed on what I needed the most help with.

“I feel like it was really helpful. You get such a thorough look into businesses and the structure of how they’re run. Then being able to ask questions, it’s just like being in the classroom and properly learning it.” 

Designing has always been something that Kerri loved to do. Even prior to having her son, she had studied design in University, before taking a role as a visual merchandiser after graduating. 

The idea of creating her own business is something that she had thought of for a while, but kept putting it off, until six months had passed and she realised that it was time to actually do something about it. 

Talking about her business, she said: “I finally launched the business in November, with just a few products. We’re still in the testing period, but I’m mainly focusing on getting as many new products designed as possible, so that I have a bigger variety.”

Kerri knew, however, that starting a business would be difficult, but her biggest challenge was the business side of things. 

She said, “I’ve never run a business before. I had no idea about the steps to take or the different types of sole traders or legalities, so it was good to be able to get an understanding of it and support”. 

As a part of the Explore Enterprise Support Service each individual is provided with a mentor, whose role is to offer support through one on one meetings, while contributing advice and encouraging decision making. For Kerri, she believes she would have given up without the help of her mentor. 

She explained: “You get around 20 hours of one-on-one meetings so being able to go back to Louise if I haven’t got a clue about something, she will always be there to point me in the right direction and help me”. 

“If I didn’t have the support for the business side of things I would have given up.” 

Already looking ahead at what she can achieve in the future, she believes partnering with businesses and schools would be a good way to ensure neurodiverse children get as much independence as they can. 

“I would love to be able to get into schools and give them hand washing visuals and toilet visuals”, she said. 

“Even for other businesses based around neurodiversity, I would love to be able to help them out by giving them some because I know what that feels like to want the help.”

From her son being on the waiting list for a diagnosis, Kerri can see similarities in his routine within her own lifestyle. 

“I have done so many training courses for ADHD and autism and I’m seeing the similarities within my life. I use a lot of the visual aids myself, so if we need it, then I’m sure there are others that need it too.” 

The personal attachment to it, meant that Kerri was more passionate and determined to make it work, with the Explore Enterprise Support Service there to support her every step of the way. 

She explained: “Even on just a normal day here things will come up and I think of a visual aid that will help the situation so I go to my sketchbook and sketch it out. I could think of hundreds of things that would help, so my main goal at the moment is getting as much as possible, as quickly as possible, from my sketchbook to the physical copies.”

Without Explore Enterprise Support Service Kerri would have had no idea where to begin but now she is on the way to making sure it can be a bit easier for neurodivergent people to live their everyday life. 

For more information about the Northern Ireland Explore Enterprise Support Service (NIEESS) go to enterpriseni.com 

Deadline Extended To Enter Remarkable Marketing Awards

Organisers behind Northern Ireland’s inaugural marketing awards have extended the deadline for nominations.

The Remarkable Marketing Awards have been so well received according to organisers they have been inundated with requests to extend the deadline.

Nominations are now open until midnight 14th March. It’s completely free to enter and there are just three questions to answer, which will be judged by a panel of industry experts from outside of Northern Ireland. 

The Remarkable Marketing Awards which are the brainchild of marketer Treena Clarke, founder of the hugely popular annual Big Marketing Meet Up conference will be held on Friday 31st May at the Europa Hotel in Belfast.

Speaking of the extension for nominations, Treena said: “We’re not surprised by the interest in the awards, the Northern Ireland marketing industry has been crying out for a way to acknowledge the fantastic work done by individuals across the sector.

“We want to make sure everyone who wants to enter is given the opportunity.”

Hosted by communicator and presenter, Emer Maguire, the RMA’s are calling on all marketers and their teams to blow their own trumpets and nominate themselves or their colleagues to be recognised for their creativity, innovation and marketing successes.

Leading the judging panel is Walter Campbell, one of the most award-winning creative thinkers and inspirational ECD’s in advertising. Best known for his TV work, his film “Surfer” for Guinness was voted Best Commercial of All Time by the UK public. 

Walter is joined by judges from across Europe including Sara Riis-Carstensen, who has worked with iconic brands including Lego, DeBeers and Lufthansa and Steve Brown who led the comms strategy for Absolut Vodka as well as previously judging the Drum Marketing Awards.

Asked what he’s looking to see from the entrants, Steve said: “I’m looking for bold and impactful actions that demonstrate a clear and nuanced understanding of target audiences and showcase your remarkable work over the last 12 months.”

With 20 categories to choose from across 15 business sectors and five team and individual marketer awards, there is something for everyone at the RMA’s. Awards include categories for Technology and Innovation Sector, Charity and Not for Profit Sector and Media and Creative sector among others.

About the awards, Treena said: “The Remarkable Marketing Awards are a celebration of the people behind groundbreaking initiatives. These awards are not about brands, channels or tactics, they’re about you – the visionary marketer.” 

Expected to be a night of fun and excitement, the night begins at 6pm for pre-event drinks before the ceremony begins at 7pm. After the event, guests are more than welcome to stay for some entertainment and music from The String Ninjas until midnight. 

If you’re a class first marketer producing class remarkable work, then entering this event should be a no-brainer. You can also nominate a worthy colleague, make a name for yourself and enter today.

The RMA’s are sponsored by headline sponsors Card Group Research and Insight, along with category sponsors Excalibur Press, Horrible and Mrktsearch. 

To enter, buy tickets or find out more go to remarkableawards.com

Ends

First Speakers Announced For Mums At Work Elevate Your Business Event

Mums At Work, a community interest company dedicated to empowering women in business, is delighted to announce the first two speakers for their Elevate Your Business event later this month. 

The Elevate Your Business event aims to uphold the vision of its late founder, Sinead Norton, by providing a supportive and nurturing environment for women in business. 

Ursula McKinney of Media Lab NI and Lynsey Bennett of Lusson Tan will be sharing their invaluable insights and expertise at the event, scheduled from 10am-4pm on Monday, March 25th, at the Tullyglass Hotel in Ballymena.

Ursula McKinney is a seasoned entrepreneur and marketer with over 20 years of experience in PR, branding, marketing, and event management. With a career that has included collaborations with major global brands such as Hilton, Coca-Cola, and Google, Ursula has earned recognition as a leader in the field. 

As the co-founder of Media Lab NI, a professional content creation and event marketing company, Ursula is well-equipped to share her journey to entrepreneurial success.

In her talk, ‘Creating Your Own Journey’, she will be revealing the key sales and marketing tactics that you can use in your own business to drive more success. 

Ursula said: “I hope that people can be inspired by my story and utilise my business tips and advice to achieve success in their own business. 

“The life of a female entrepreneur can be very isolated but Sinead made Mums At Work a thriving environment that offers unrivalled support and made it cost-effective for every business owner to be a part of.

“It is invaluable for growing your network and your business”.

According to Mums At Work Director Danielle Norton, Elevate Your Business is an opportunity for women to “exchange ideas, share experiences, and learn from one another”.

She added: “The purpose of the Elevate Your Business events is for women to have a chance to meet other women who are looking to grow their businesses. 

“It is a welcoming and supportive environment for women to feel comfortable and gain confidence.  We hope the attendees will make new connections, receive referrals and increase their brand visibility. We also hope they leave feeling inspired and motivated by our speakers who will give valuable insight and tips on how to take your business to the next level.”

Also speaking at the March 25th event is Lynsey Bennett, a prominent figure in the beauty industry and the co-founder of Lusso Tan, a luxury salon, and at-home self-tanning brand. 

Renowned for her business acumen and commitment to empowering female beauty business founders, Lynsey has built a successful brand in the competitive beauty market. Her accomplishments with Lusso Tan and her advocacy for women in business have established her as a respected figure in both the beauty and business communities. 

Her talk, titled “How to keep going when nothing is going right,” will offer practical strategies for maintaining resilience and determination in the face of adversity. Drawing from her own experiences, Lynsey aims to equip attendees with the tools and mindset needed to navigate life’s challenges and emerge stronger.

For more information, to book a ticket or a stand at the Elevate Your Business event on March 25th go to >> https://www.eventbrite.co.uk/e/elevate-your-business-tickets-644795178737?aff=PressRelease or https://bit.ly/MAWelevatePress 

Mums At Work Elevate Your Business Event to Inspire Businesswomen Across Northern Ireland

Mums At Work CIC will be showcasing a full day of inspiring speakers at their flagship event Elevate Your Business, later this month.

Taking place from 10am-4pm on Monday March 25 at the Tullyglass Hotel in Ballymena, the event is designed for business women who want to take their business to the next level. 

Speakers at the event will provide inspirational stories of business growth, resilience, personal brand and transformation among other things.

The event is the brainchild of energetic and passionate businesswoman Sinead Norton who created the network and its events as a way to help support and nurture women in all types of roles and businesses across the country.

Sadly Sinead passed away last November following a battle with cancer, however, speaking about the network she previously said: “I’m a mum of seven and when I owned a large thriving and multi award winning wedding business, I quickly realised that survival is dependent on past brides and other suppliers referring you. 

“I wanted to create a space where businesswomen working on their own could come together to stay motivated and work towards their dreams as I know how lonely it is when you start out and how hard it can be to achieve a good work-life balance.” 

Elevate Your Business has become an annual Mums At Work event attracting hundreds of like-minded women who attend the event, speak at it and who exhibit their businesses in the trade area.

According to Director Danielle Norton, Sinead’s daughter, it’s an opportunity for women to “exchange ideas, share experiences, and learn from one another”.

She added: “The purpose of the Elevate Your Business events is for women to have a chance to meet other women who are looking to grow their businesses. 

“It is a welcoming and supportive environment for women to feel comfortable and gain confidence. 

“We hope the attendees will make new connections, receive referrals and increase their brand visibility. We also hope they leave feeling inspired and motivated from our keynote speakers who will give valuable insight and tips on how to take your business to the next level.”

Before she passed Sinead was keen for the Mums At Work Network to continue supporting women across the country and put in place robust plans to ensure the network continued to thrive in 2024 and beyond.

Danielle explained: “Once my mum found out about her diagnosis of Pancreatic cancer, a new primary cancer, she knew she had to take a step back. 

“By doing this, she allowed others in the network to help run Mums at Work. The ambassadors were a great help in this.

“She also set up Mums at Work to be able to run itself, alongside a committee of her choosing. The committee is now up and running, and each committee member was hand selected by Sinead herself.

Sinead always wanted Mums at Work to go on even after her passing because it is a community for business women to come together for support, advice, knowledge and networking.

For more information, to book a ticket or a stand at the Elevate Your Business event on March 25 go to >> https://www.eventbrite.co.uk/e/elevate-your-business-tickets-644795178737?aff=PressRelease or https://bit.ly/MAWelevatePress

Belfast XR Festival Opens Tomorrow Bringing Top Extended Reality Experiences To The Black Box

Belfast XR Festival is set to open tomorrow, Wednesday, February 28 at The Black Box merging technology and art to create a unique virtual reality (VR) and augmented reality (AR) experience for attendees.

The two day festival, Belfast XR, now in its third year, specialises in curating worldclass immersive technology content that takes the art of storytelling to a new level.

Extended Reality or ‘XR’ is the collective name for virtual reality (VR) and augmented reality (AR). VR is a computer-generated artificial environment with scenes that appear to be real, while AR is a digital overlay onto the real world, which is viewed through your phone or an iPad. 

Last week the full lineup was confirmed to include three unique paid for experiences along with an additional three free bonus experiences available for visitors to the festival.

Appearing at the festival will be the magical VR journey through the work of Catalan architect and designer Antoni Gaudí in Gaudí, The Atelier of the Divine.

Attendees will take part in a 20 minute experience designed for small groups of six.

The story will take festival goers back to 1926 when, weakened by age and feeling his death approaching, Gaudí invites his new assistants to discover his studio, to understand his vision and complete his work. 

The heart-wrenching voyage of survival Stay Alive My Son is also one of the key events, based on the internationally acclaimed memoirs of Pin Yathay, this immersive 60 minute story thrusts audiences into the shoes of a pained father forced to make the gut-wrenching decision to abandon his six-year-old son to survive during the Cambodian genocide.

The final headline experience will be Eternal, the profound exploration of eternal life, where during this 20 minute experience attendees will step into the realm of eternity with a mesmerising audio journey designed exclusively for one person, in the comfort of their own bed. 

As intimate audiences of just two people per time slot climb into a bed they will delve into a profound exploration of eternal life and contemplate the sacrifices one might make for immortality. 

Deepa Mann-Kler, director and curator for Belfast XR Festival which is an annual gathering for the XR arts – storytelling, visual arts, music, drama, dance, literature and theatre, said bringing virtual and augmented reality content to new audiences locally is something the team at Belfast XR are passionate about.

She said: “Our ambition is to create an unmissable annual gathering for XR that inspires storytelling and our passion is to bring the best global virtual and augmented reality content to new local audiences. You don’t need to have used a virtual reality headset before, as our team will guide you through the whole process.”  

For attendees who purchase tickets for any of the headline events this year they will have exclusive access to three additional free experiences.

Emperor is a 40 minute long captivating virtual reality experience that delves into the mind of a father grappling with aphasia. Attendees will witness the poignant journey of a daughter striving to connect with her speechless father, uncovering the depths of his memories along the way. 

Flow is a 15 minute experience where users will be swept away by the winds through what appears to be an ordinary day filled with turbulence. Encounter the sensations of smells, heat and breath, as the air currents unveil hidden presences and reveal captivating events in the life of a woman. 

SEN is also a 15 minute experience where attendees will enter the mystical realm of the traditional Japanese tea room, where they’ll meet SEN, the tea spirit. As disaster strikes and SEN dissolves into the universe, it discovers unity with all beings, bringing calm to the tea room. 

Running on Wednesday February 28 and Thursday 29 this year’s festival theme is Legacy which will offer attendees the chance to experience world history in captivating ways allowing audiences to step into the past, interact with historical figures, and explore significant events firsthand. 

Belfast XR Festival is both for XR enthusiasts and those who haven’t experienced any form of XR in the past.

Deepa explained: “The Festival is aimed at 16+ years of age and is open to everyone. You don’t need to have experienced AR, VR or any of these types of experiences before. We  have an amazing team who will guide you through the whole process from the minute you step into The Black Box.  

“I want people to have memorable experiences. I want them to be altered, in a good way. I want them to talk about how it made them feel. I want to increase their appetite to experience more. 

The Belfast XR Festival is supported by the National Lottery through the Arts Council of Northern Ireland. It is also supported by the Department for Communities through Northern Ireland Screen, Digital Catapult NI, Future Screens NI and Ulster Screen Academy.

For more information follow Belfast XR Festival on social media or go to belfastxrfestival.com 

Lead Sponsor Announced For Remarkable Marketing Awards 2024

CARD Group Research & Insight is encouraging marketers across Northern Ireland to enter the inaugural Remarkable Marketing Awards (RMAs) 2024. 

The awards are Northern Ireland’s first dedicated awards ceremony celebrating individual marketers.

Taking place on Friday 31st May at the Europa Hotel in Belfast the RMA’s are the brainchild of marketer Treena Clarke, founder of the hugely popular annual Big Marketing Meet Up.

This year’s theme is about encouraging marketers to blow their own trumpets and celebrating the people in Northern Ireland behind some of the most impactful campaigns promoting brands, helping clients hit targets and turning remarkable ideas into reality. 

Hosted by communicator and presenter, Emer Maguire, the RMA’s are calling on all marketers and their teams to blow their own trumpets and nominate themselves or their colleagues to be recognised for their creativity, innovation and marketing successes.

Nominations are open until March 8. It’s completely free to enter and there are just three questions to answer, which will be judged by a panel of industry experts from outside of Northern Ireland. 

CARD Group Research & Insight have secured the headline partner slot for the inaugural RMAs and with 20 awards, there’s a category for every marketer – from independent consultants to in-house teams, and in sectors from education and training to hospitality and retail.

Along with being headline partner CARD Group Research & Insight are also sponsoring the category for ‘Best Use of Market Research in a Campaign’. 

Consumer insight is key to crafting a campaign that shapes behaviour and delivers real impact. Winners of this category will  understand deeply what makes people tick – and use this to deliver a truly remarkable campaign.

Albert Hamilton, CEO of CARD Group Research & Insight said: “When I heard the driving force behind the fantastic Big Marketing Meet Up Belfast events of 2023 was planning these Awards I knew we wanted to be involved! These dynamic events put a real focus on the wealth of marketing genius we have in Northern Ireland, and I came away feeling energised and inspired. 

“So it’s great that we can take this to the next level now with Awards to formally recognise those remarkable marketers and marketing teams, and have a big night out to shout about their success. 

“Thank you to Treena Clarke, the ‘maestro’ behind this opportunity to blow your own trumpet, for launching these Awards, and I look forward to what promises to be a fabulous night of real celebration on 31 May 2024.”

Leading the judging panel is Walter Campbell, one of the most award-winning creative thinkers and inspirational ECD’s in advertising. Best known for his TV work, his film “Surfer” for Guinness was voted Best Commercial of All Time by the UK public. 

Walter is joined by judges from across Europe including Sara Riis-Carstensen, who has worked with iconic brands including Lego, DeBeers and Lufthansa and Steve Brown who led the comms strategy for Absolut Vodka as well as previously judging the Drum Marketing Awards.

Speaking of the awards, Treena Clarke, founder, said: “The Remarkable Marketing Awards are a celebration of the people behind groundbreaking initiatives. These awards are not about brands, channels or tactics, they’re about you – the visionary marketer.” 

Other sponsors of the event also include category sponsors Excalibur Press, Horrible and Mrktsearch. 

To enter, buy tickets or find out more go to remarkableawards.com

Full Lineup Revealed For Belfast XR Festival With Top Extended Reality Experiences On The Bill

An innovative arts festival is set to once again merge technology and art to create a unique virtual reality (VR) and augmented reality (AR) experience for attendees.

Belfast XR, now in its third year, specialises in curating worldclass immersive technology content that takes the art of storytelling to a new level.

Extended Reality or ‘XR’ is the collective name for virtual reality (VR) and augmented reality (AR). VR is a computer-generated artificial environment with scenes that appear to be real, while AR is a digital overlay onto the real world, which is viewed through your phone or an iPad. 

This year’s lineup has been confirmed to include three unique paid for experiences along with an additional three free bonus experiences available for visitors to the festival.

Appearing at the festival will be the magical VR journey through the work of Catalan architect and designer Antoni Gaudí in Gaudí, The Atelier of the Divine.

Attendees will take part in a 20 minute experience designed for small groups of six.

The story will take festival goers back to 1926 when, weakened by age and feeling his death approaching, Gaudí invites his new assistants to discover his studio, to understand his vision and complete his work. 

The heart-wrenching voyage of survival Stay Alive My Son is also one of the key events, based on the internationally acclaimed memoirs of Pin Yathay, this immersive 60 minute story thrusts audiences into the shoes of a pained father forced to make the gut-wrenching decision to abandon his six-year-old son to survive during the Cambodian genocide.

The final headline experience will be Eternal, the profound exploration of eternal life, where during this 20 minute experience attendees will step into the realm of eternity with a mesmerising audio journey designed exclusively for one person, in the comfort of their own bed. 

As intimate audiences of just two people per time slot climb into a bed they will delve into a profound exploration of eternal life and contemplate the sacrifices one might make for immortality. 

Deepa Mann-Kler, director and curator for Belfast XR Festival which is an annual gathering for the XR arts – storytelling, visual arts, music, drama, dance, literature and theatre, said bringing virtual and augmented reality content to new audiences locally is something the team at Belfast XR are passionate about.

She said: “Our ambition is to create an unmissable annual gathering for XR that inspires storytelling and our passion is to bring the best global virtual and augmented reality content to new local audiences. You don’t need to have used a virtual reality headset before, as our team will guide you through the whole process.”  

For attendees who purchase tickets for any of the headline events this year they will have exclusive access to three additional free experiences.

Emperor is a 40 minute long captivating virtual reality experience that delves into the mind of a father grappling with aphasia. Attendees will witness the poignant journey of a daughter striving to connect with her speechless father, uncovering the depths of his memories along the way. 

Flow is a 15 minute experience where users will be swept away by the winds through what appears to be an ordinary day filled with turbulence. Encounter the sensations of smells, heat and breath, as the air currents unveil hidden presences and reveal captivating events in the life of a woman. 

SEN is also a 15 minute experience where attendees will enter the mystical realm of the traditional Japanese tea room, where they’ll meet SEN, the tea spirit. As disaster strikes and SEN dissolves into the universe, it discovers unity with all beings, bringing calm to the tea room. 

Running on Wednesday February 28 and Thursday 29 this year’s festival theme is Legacy which will offer attendees the chance to experience world history in captivating ways allowing audiences to step into the past, interact with historical figures, and explore significant events firsthand. 

Belfast XR Festival is both for XR enthusiasts and those who haven’t experienced any form of XR in the past.

Deepa explained: “The Festival is aimed at 16+ years of age and is open to everyone. You don’t need to have experienced AR, VR or any of these types of experiences before. We  have an amazing team who will guide you through the whole process from the  minute you step into The Black Box.  

“I want people to have memorable experiences. I want them to be altered, in a good way. I want them to talk about how it made them feel. I want to increase their appetite to experience more. 

The Belfast XR Festival is supported by the National Lottery through the Arts Council of Northern Ireland. It is also supported by the Department for Communities through Northern Ireland Screen, Digital Catapult NI, Future Screens NI and Ulster Screen Academy.

For more information follow Belfast XR Festival on social media or go to belfastxrfestival.com 

Step Into A Mesmerising The Audio Experience Eternal At The Belfast XR Festival

Eternal, the profound exploration of eternal life, has been confirmed as one of the unique experiences at this year’s Belfast XR Festival.

During this 20 minute experience attendees will step into the realm of eternity with a mesmerising audio journey designed exclusively for one person, in the comfort of their own bed. 

As intimate audiences of just two people per time slot climb into a bed in the Black Box Green Room they will delve into a profound exploration of eternal life and contemplate the sacrifices one might make for immortality. 

This experience, originally commissioned by the prestigious Bram Stoker Festival, was developed by the creators at DARKFIELD, written by Glen Neath and is performed by Lloyd Hutchinson under the direction David Rosenberg and Glen Neath. 

Deepa Mann-Kler, director and curator for Belfast XR Festival added: “I’m so excited that we are able to share Eternal with our audiences this year. This is a very special experience where you will be guided to your own candle lit bed. 

“Our staff will be on hand to help you throughout the experience. Darkfield, the company who created Eternal, are magicians of sound. Your heart will race, listening to this story, and you may want to take your headphones off and rip off the duvet. 

“Eternal is equally comforting and terrifying. The challenge is to stay until the end, because the rewards are eternal life.”

Belfast XR, now in its third year, specialises in curating worldclass immersive technology content that takes the art of storytelling to a new level.

The innovative arts festival which will once again merge technology and art to create a unique virtual reality (VR) and augmented reality (AR) experience for attendees 

Extended Reality or ‘XR’ is the collective name for virtual reality (VR) and augmented reality (AR). VR is a computer-generated artificial environment with scenes that appear to be real, while AR is a digital overlay onto the real world, which is viewed through your phone or an iPad. 

Speaking of the annual Belfast XR Festival, which is an annual gathering for the XR arts – storytelling, visual arts, music, drama, dance, literature and theatre, Deepa said bringing virtual and augmented reality content to new audiences locally is something the team at Belfast XR are passionate about: “I have been working with virtual reality (VR) and augmented reality (AR) since 2016 with my company Neon. During that time I have been fortunate to visit XR Festivals across the USA and Europe. 

“I realised that there are so many incredible stories being told in this medium that audiences in Northern Ireland never get the opportunity to experience. This was my key motivation. 

“Our ambition is to create an unmissable annual gathering for XR that inspires storytelling and our passion is to bring the best global virtual and augmented reality content to new local audiences. You don’t need to have used a virtual reality headset before, as our team will guide you through the whole process.” 

Running on Wednesday February 28 and Thursday 29 this year’s festival theme is Legacy which will offer attendees the chance to experience world history in captivating ways allowing audiences to step into the past, interact with historical figures, and explore significant events firsthand. 

Belfast XR Festival is both for XR enthusiasts and those who haven’t experienced any form of XR in the past.

Deepa explained: “The Festival is aimed at 16+ years of age and is open to everyone. You don’t need to have experienced AR, VR or any of these types of experiences before. We have an amazing team who will guide you through the whole process from the minute you step into The Black Box. 

“I want people to have memorable experiences. I want them to be altered, in a good way. I want them to talk about how it made them feel. I want to increase their appetite to experience more. 

The Belfast XR Festival is supported by the National Lottery through the Arts Council of Northern Ireland. It is also supported by the Department for Communities through Northern Ireland Screen, Digital Catapult NI, Future Screens NI and Ulster Screen Academy.

For more information follow Belfast XR Festival on social media or go to belfastxrfestival.com 

Nominations Now Open For The 2024 Remarkable Marketing Awards

Northern Ireland’s first dedicated awards ceremony celebrating individual marketers and their talents has opened for entries.

The Remarkable Marketing Awards which are the brainchild of marketer Treena Clarke, founder of the hugely popular annual Big Marketing Meet Up conference will be held on Friday 31st May at the Europa Hotel in Belfast.

Hosted by communicator and presenter, Emer Maguire, the RMA’s are calling on all marketers and their teams to blow their own trumpets and nominate themselves or their colleagues to be recognised for their creativity, innovation and marketing successes.

Nominations are open until March 8. It’s completely free to enter and there are just three questions to answer, which will be judged by a panel of industry experts from outside of Northern Ireland. 

Leading the judging panel is Walter Campbell, one of the most award-winning creative thinkers and inspirational ECD’s in advertising. Best known for his TV work, his film “Surfer” for Guinness was voted Best Commercial of All Time by the UK public. 

Walter is joined by judges from across Europe including Sara Riis-Carstensen, who has worked with iconic brands including Lego, DeBeers and Lufthansa and Steve Brown who led the comms strategy for Absolut Vodka as well as previously judging the Drum Marketing Awards.

Asked what he’s looking to see from the entrants, Steve said: “I’m looking for bold and impactful actions that demonstrate a clear and nuanced understanding of target audiences and showcase your remarkable work over the last 12 months.”

With 20 categories to choose from across 15 business sectors and five team and individual marketer awards, there is something for everyone at the RMA’s. Awards include categories for Technology and Innovation Sector, Charity and Not for Profit Sector and Media and Creative sector among others.

Speaking of the awards, Treena Clarke, founder, said: “The Remarkable Marketing Awards are a celebration of the people behind groundbreaking initiatives. These awards are not about brands, channels or tactics, they’re about you – the visionary marketer.” 

Expected to be a night of fun and excitement, the night begins at 6pm for pre-event drinks before the ceremony begins at 7pm. After the event, guests are more than welcome to stay for some entertainment and music from The String Ninjas until midnight. 

If you’re a class first marketer producing class remarkable work, then entering this event should be a no-brainer. You can also nominate a worthy colleague, make a name for yourself and enter today.

The RMA’s are sponsored by headline sponsors Card Group Research and Insight, along with category sponsors Excalibur Press, Horrible and Mrktsearch. 

To enter, buy tickets or find out more go to remarkableawards.com

Belfast YMCA Champions Affordable Housing with Strategic Land Sale in Stranmillis

In a strategic move to address the pressing need for affordable housing in Belfast, local charity Belfast YMCA has released a prime piece of land to the market for sale in the Stranmillis Area.

Working with commercial estate agents Frazer Kidd the land in the highly coveted BT9 area is on the market for “offers in the region of £1m”.

The land, currently not in use by the charity, extends to approximately 2.84 acres and is strategically located adjacent to the Belfast YMCA’s Stranmillis hub where the organisation will retain the majority of the land surrounding the site. 

This hub is a cornerstone of the community, offering a wide range of facilities, including a day nursery, after school clubs, a gym, and community amenities. The charity plans to further enhance this area with a community garden, walking trails, and a junior park run, making it an ideal location for a residential development that aligns with the YMCA’s community-centric mission.

The underutilised land has been earmarked for development into affordable housing, lies in proximity to the bustling Stranmillis Village and the serene Malone Road and offers a unique opportunity to developers and housing providers.

Chief executive, Belfast YMCA, Chris Cupples said the sale of the unused land will allow the organisation to reinvest into the charity’s wider initiatives, allowing the organisation to play a more active role in addressing the needs of children, young people and communities across Belfast. 

He added: “We are delighted to be moving forward with our plans to market this site for sale. Affordable housing is in high demand across Belfast and this site presents a great opportunity to help provide more local housing in the years to come.

“The sale of the site will not impact upon any of the activities delivered by the Belfast YMCA Stranmillis hub, selling this land offers a strategic opportunity to partner with a trusted charity, presenting the chance to collaborate on a social housing scheme aligned with the YMCA’s mission, leveraging existing resources for mutual benefit and enhancing community wellbeing.

“The site also presents the opportunity for other social developments such as a nursing home or residential care facility.”

Belfast YMCA is a charity that has been serving children, young people and communities across Belfast for over 170 years. Today the charity operates across; Childcare, Youth and Community. Peacebuilding is the golden thread through everything they do.

 

Brian Kidd, partner at Frazer Kidd said the land “offers a rare opportunity to acquire a potential residential development site, within an extremely popular residential area, situated directly adjacent to the YMCA football playing fields.”

He added: “This land presents the opportunity to develop a scheme aligned with the YMCA’s mission, leveraging existing resources for mutual benefit and enhancing community well-being. 

 

For more information on the land download the brochure from frazerkidd.co.uk 

To find out more about the work of Belfast YMCA go to belfastymca.org