Author: Tina Calder

Organisers behind Northern Ireland’s inaugural marketing awards have extended the deadline for nominations.

The Remarkable Marketing Awards have been so well received according to organisers they have been inundated with requests to extend the deadline.

Nominations are now open until midnight 14th March. It’s completely free to enter and there are just three questions to answer, which will be judged by a panel of industry experts from outside of Northern Ireland. 

The Remarkable Marketing Awards which are the brainchild of marketer Treena Clarke, founder of the hugely popular annual Big Marketing Meet Up conference will be held on Friday 31st May at the Europa Hotel in Belfast.

Speaking of the extension for nominations, Treena said: “We’re not surprised by the interest in the awards, the Northern Ireland marketing industry has been crying out for a way to acknowledge the fantastic work done by individuals across the sector.

“We want to make sure everyone who wants to enter is given the opportunity.”

Hosted by communicator and presenter, Emer Maguire, the RMA’s are calling on all marketers and their teams to blow their own trumpets and nominate themselves or their colleagues to be recognised for their creativity, innovation and marketing successes.

Leading the judging panel is Walter Campbell, one of the most award-winning creative thinkers and inspirational ECD’s in advertising. Best known for his TV work, his film “Surfer” for Guinness was voted Best Commercial of All Time by the UK public. 

Walter is joined by judges from across Europe including Sara Riis-Carstensen, who has worked with iconic brands including Lego, DeBeers and Lufthansa and Steve Brown who led the comms strategy for Absolut Vodka as well as previously judging the Drum Marketing Awards.

Asked what he’s looking to see from the entrants, Steve said: “I’m looking for bold and impactful actions that demonstrate a clear and nuanced understanding of target audiences and showcase your remarkable work over the last 12 months.”

With 20 categories to choose from across 15 business sectors and five team and individual marketer awards, there is something for everyone at the RMA’s. Awards include categories for Technology and Innovation Sector, Charity and Not for Profit Sector and Media and Creative sector among others.

About the awards, Treena said: “The Remarkable Marketing Awards are a celebration of the people behind groundbreaking initiatives. These awards are not about brands, channels or tactics, they’re about you – the visionary marketer.” 

Expected to be a night of fun and excitement, the night begins at 6pm for pre-event drinks before the ceremony begins at 7pm. After the event, guests are more than welcome to stay for some entertainment and music from The String Ninjas until midnight. 

If you’re a class first marketer producing class remarkable work, then entering this event should be a no-brainer. You can also nominate a worthy colleague, make a name for yourself and enter today.

The RMA’s are sponsored by headline sponsors Card Group Research and Insight, along with category sponsors Excalibur Press, Horrible and Mrktsearch. 

To enter, buy tickets or find out more go to remarkableawards.com

Ends

Belfast XR Festival is set to open tomorrow, Wednesday, February 28 at The Black Box merging technology and art to create a unique virtual reality (VR) and augmented reality (AR) experience for attendees.

The two day festival, Belfast XR, now in its third year, specialises in curating worldclass immersive technology content that takes the art of storytelling to a new level.

Extended Reality or ‘XR’ is the collective name for virtual reality (VR) and augmented reality (AR). VR is a computer-generated artificial environment with scenes that appear to be real, while AR is a digital overlay onto the real world, which is viewed through your phone or an iPad. 

Last week the full lineup was confirmed to include three unique paid for experiences along with an additional three free bonus experiences available for visitors to the festival.

Appearing at the festival will be the magical VR journey through the work of Catalan architect and designer Antoni Gaudí in Gaudí, The Atelier of the Divine.

Attendees will take part in a 20 minute experience designed for small groups of six.

The story will take festival goers back to 1926 when, weakened by age and feeling his death approaching, Gaudí invites his new assistants to discover his studio, to understand his vision and complete his work. 

The heart-wrenching voyage of survival Stay Alive My Son is also one of the key events, based on the internationally acclaimed memoirs of Pin Yathay, this immersive 60 minute story thrusts audiences into the shoes of a pained father forced to make the gut-wrenching decision to abandon his six-year-old son to survive during the Cambodian genocide.

The final headline experience will be Eternal, the profound exploration of eternal life, where during this 20 minute experience attendees will step into the realm of eternity with a mesmerising audio journey designed exclusively for one person, in the comfort of their own bed. 

As intimate audiences of just two people per time slot climb into a bed they will delve into a profound exploration of eternal life and contemplate the sacrifices one might make for immortality. 

Deepa Mann-Kler, director and curator for Belfast XR Festival which is an annual gathering for the XR arts – storytelling, visual arts, music, drama, dance, literature and theatre, said bringing virtual and augmented reality content to new audiences locally is something the team at Belfast XR are passionate about.

She said: “Our ambition is to create an unmissable annual gathering for XR that inspires storytelling and our passion is to bring the best global virtual and augmented reality content to new local audiences. You don’t need to have used a virtual reality headset before, as our team will guide you through the whole process.”  

For attendees who purchase tickets for any of the headline events this year they will have exclusive access to three additional free experiences.

Emperor is a 40 minute long captivating virtual reality experience that delves into the mind of a father grappling with aphasia. Attendees will witness the poignant journey of a daughter striving to connect with her speechless father, uncovering the depths of his memories along the way. 

Flow is a 15 minute experience where users will be swept away by the winds through what appears to be an ordinary day filled with turbulence. Encounter the sensations of smells, heat and breath, as the air currents unveil hidden presences and reveal captivating events in the life of a woman. 

SEN is also a 15 minute experience where attendees will enter the mystical realm of the traditional Japanese tea room, where they’ll meet SEN, the tea spirit. As disaster strikes and SEN dissolves into the universe, it discovers unity with all beings, bringing calm to the tea room. 

Running on Wednesday February 28 and Thursday 29 this year’s festival theme is Legacy which will offer attendees the chance to experience world history in captivating ways allowing audiences to step into the past, interact with historical figures, and explore significant events firsthand. 

Belfast XR Festival is both for XR enthusiasts and those who haven’t experienced any form of XR in the past.

Deepa explained: “The Festival is aimed at 16+ years of age and is open to everyone. You don’t need to have experienced AR, VR or any of these types of experiences before. We  have an amazing team who will guide you through the whole process from the minute you step into The Black Box.  

“I want people to have memorable experiences. I want them to be altered, in a good way. I want them to talk about how it made them feel. I want to increase their appetite to experience more. 

The Belfast XR Festival is supported by the National Lottery through the Arts Council of Northern Ireland. It is also supported by the Department for Communities through Northern Ireland Screen, Digital Catapult NI, Future Screens NI and Ulster Screen Academy.

For more information follow Belfast XR Festival on social media or go to belfastxrfestival.com 

CARD Group Research & Insight is encouraging marketers across Northern Ireland to enter the inaugural Remarkable Marketing Awards (RMAs) 2024. 

The awards are Northern Ireland’s first dedicated awards ceremony celebrating individual marketers.

Taking place on Friday 31st May at the Europa Hotel in Belfast the RMA’s are the brainchild of marketer Treena Clarke, founder of the hugely popular annual Big Marketing Meet Up.

This year’s theme is about encouraging marketers to blow their own trumpets and celebrating the people in Northern Ireland behind some of the most impactful campaigns promoting brands, helping clients hit targets and turning remarkable ideas into reality. 

Hosted by communicator and presenter, Emer Maguire, the RMA’s are calling on all marketers and their teams to blow their own trumpets and nominate themselves or their colleagues to be recognised for their creativity, innovation and marketing successes.

Nominations are open until March 8. It’s completely free to enter and there are just three questions to answer, which will be judged by a panel of industry experts from outside of Northern Ireland. 

CARD Group Research & Insight have secured the headline partner slot for the inaugural RMAs and with 20 awards, there’s a category for every marketer – from independent consultants to in-house teams, and in sectors from education and training to hospitality and retail.

Along with being headline partner CARD Group Research & Insight are also sponsoring the category for ‘Best Use of Market Research in a Campaign’. 

Consumer insight is key to crafting a campaign that shapes behaviour and delivers real impact. Winners of this category will  understand deeply what makes people tick – and use this to deliver a truly remarkable campaign.

Albert Hamilton, CEO of CARD Group Research & Insight said: “When I heard the driving force behind the fantastic Big Marketing Meet Up Belfast events of 2023 was planning these Awards I knew we wanted to be involved! These dynamic events put a real focus on the wealth of marketing genius we have in Northern Ireland, and I came away feeling energised and inspired. 

“So it’s great that we can take this to the next level now with Awards to formally recognise those remarkable marketers and marketing teams, and have a big night out to shout about their success. 

“Thank you to Treena Clarke, the ‘maestro’ behind this opportunity to blow your own trumpet, for launching these Awards, and I look forward to what promises to be a fabulous night of real celebration on 31 May 2024.”

Leading the judging panel is Walter Campbell, one of the most award-winning creative thinkers and inspirational ECD’s in advertising. Best known for his TV work, his film “Surfer” for Guinness was voted Best Commercial of All Time by the UK public. 

Walter is joined by judges from across Europe including Sara Riis-Carstensen, who has worked with iconic brands including Lego, DeBeers and Lufthansa and Steve Brown who led the comms strategy for Absolut Vodka as well as previously judging the Drum Marketing Awards.

Speaking of the awards, Treena Clarke, founder, said: “The Remarkable Marketing Awards are a celebration of the people behind groundbreaking initiatives. These awards are not about brands, channels or tactics, they’re about you – the visionary marketer.” 

Other sponsors of the event also include category sponsors Excalibur Press, Horrible and Mrktsearch. 

To enter, buy tickets or find out more go to remarkableawards.com

An innovative arts festival is set to once again merge technology and art to create a unique virtual reality (VR) and augmented reality (AR) experience for attendees.

Belfast XR, now in its third year, specialises in curating worldclass immersive technology content that takes the art of storytelling to a new level.

Extended Reality or ‘XR’ is the collective name for virtual reality (VR) and augmented reality (AR). VR is a computer-generated artificial environment with scenes that appear to be real, while AR is a digital overlay onto the real world, which is viewed through your phone or an iPad. 

This year’s lineup has been confirmed to include three unique paid for experiences along with an additional three free bonus experiences available for visitors to the festival.

Appearing at the festival will be the magical VR journey through the work of Catalan architect and designer Antoni Gaudí in Gaudí, The Atelier of the Divine.

Attendees will take part in a 20 minute experience designed for small groups of six.

The story will take festival goers back to 1926 when, weakened by age and feeling his death approaching, Gaudí invites his new assistants to discover his studio, to understand his vision and complete his work. 

The heart-wrenching voyage of survival Stay Alive My Son is also one of the key events, based on the internationally acclaimed memoirs of Pin Yathay, this immersive 60 minute story thrusts audiences into the shoes of a pained father forced to make the gut-wrenching decision to abandon his six-year-old son to survive during the Cambodian genocide.

The final headline experience will be Eternal, the profound exploration of eternal life, where during this 20 minute experience attendees will step into the realm of eternity with a mesmerising audio journey designed exclusively for one person, in the comfort of their own bed. 

As intimate audiences of just two people per time slot climb into a bed they will delve into a profound exploration of eternal life and contemplate the sacrifices one might make for immortality. 

Deepa Mann-Kler, director and curator for Belfast XR Festival which is an annual gathering for the XR arts – storytelling, visual arts, music, drama, dance, literature and theatre, said bringing virtual and augmented reality content to new audiences locally is something the team at Belfast XR are passionate about.

She said: “Our ambition is to create an unmissable annual gathering for XR that inspires storytelling and our passion is to bring the best global virtual and augmented reality content to new local audiences. You don’t need to have used a virtual reality headset before, as our team will guide you through the whole process.”  

For attendees who purchase tickets for any of the headline events this year they will have exclusive access to three additional free experiences.

Emperor is a 40 minute long captivating virtual reality experience that delves into the mind of a father grappling with aphasia. Attendees will witness the poignant journey of a daughter striving to connect with her speechless father, uncovering the depths of his memories along the way. 

Flow is a 15 minute experience where users will be swept away by the winds through what appears to be an ordinary day filled with turbulence. Encounter the sensations of smells, heat and breath, as the air currents unveil hidden presences and reveal captivating events in the life of a woman. 

SEN is also a 15 minute experience where attendees will enter the mystical realm of the traditional Japanese tea room, where they’ll meet SEN, the tea spirit. As disaster strikes and SEN dissolves into the universe, it discovers unity with all beings, bringing calm to the tea room. 

Running on Wednesday February 28 and Thursday 29 this year’s festival theme is Legacy which will offer attendees the chance to experience world history in captivating ways allowing audiences to step into the past, interact with historical figures, and explore significant events firsthand. 

Belfast XR Festival is both for XR enthusiasts and those who haven’t experienced any form of XR in the past.

Deepa explained: “The Festival is aimed at 16+ years of age and is open to everyone. You don’t need to have experienced AR, VR or any of these types of experiences before. We  have an amazing team who will guide you through the whole process from the  minute you step into The Black Box.  

“I want people to have memorable experiences. I want them to be altered, in a good way. I want them to talk about how it made them feel. I want to increase their appetite to experience more. 

The Belfast XR Festival is supported by the National Lottery through the Arts Council of Northern Ireland. It is also supported by the Department for Communities through Northern Ireland Screen, Digital Catapult NI, Future Screens NI and Ulster Screen Academy.

For more information follow Belfast XR Festival on social media or go to belfastxrfestival.com 

A magical VR journey through the work of Catalan architect and designer Antoni Gaudí has been confirmed as one of the unique experiences at this year’s Belfast XR festival.

Barcelona-based Gaudí was famed for his free-flowing works greatly influenced by nature.

As part of the festival attendees will experience 20 minutes of the awe-inspiring wonder of Gaudi’s visionary creations.

Designed for small groups of six, audiences will have the freedom to explore a shared space like never before. 

The story will take festival goers back to 1926 when, weakened by age and feeling his death approaching, Gaudí invites his new assistants to discover his studio, to understand his vision and complete his work. 

Deepa Mann-Kler, director and curator for Belfast XR Festival said the experience of Gaudí, The Atelier of the Divine takes audiences into the mind of the famous architect.

She added: “Through the exceptional reconstruction of the atelier, which burned down in 1936, visitors can embark on a narrative journey into the unique psyche of the Catalan master.

“What is so very special about this story, and unusual for VR, is that this is a shared experience where you can see each other’s avatars. It truly is one of the most breath-taking installations around today, and one you will never forget.”

The Gaudí experience was created by Stéphane Landowski & Gaël Cabouat who have been working together for over a decade.

Together they have created more than 60 short films, four feature films, and three documentaries.

Stéphane specialises in the writing and supporting projects during the writing phase.

Stéphane said: “We wanted to design an experience aimed at discovering Gaudí’s brilliant universe through a reconstruction of his workshop, which has now disappeared. 

“Overcome by an all consuming mysticism, the architect ended up moving into this hybrid, modular space where as a passionate hermit, he became a tireless worker for God. 

“More than a place of work, the studio, made in his image and moulded to his obsessions, had thus gradually become an extension of the artist and, even more, a materialisation of his psyche.”

Gaël then steps in to take over at the production level.

“From the outset of the project, it was clear that we wanted to use the studio’s rendition to tell the story of the man, and to ensure that each wall, each ceiling, as delirious as his thoughts, would tell the story of his dreamlike and tortured universe, like a deforming and dynamic mirror,” Gaël added.

Belfast XR, now in its third year, specialises in curating worldclass immersive technology content that takes the art of storytelling to a new level.

The innovative arts festival which will once again merge technology and art to create a unique virtual reality (VR) and augmented reality (AR) experience for attendees 

Extended Reality or ‘XR’ is the collective name for virtual reality (VR) and augmented reality (AR). VR is a computer-generated artificial environment with scenes that appear to be real, while AR is a digital overlay onto the real world, which is viewed through your phone or an iPad. 

Speaking of the annual Belfast XR Festival, which is an annual gathering for the XR arts – storytelling, visual arts, music, drama, dance, literature and theatre, Deepa said bringing virtual and augmented reality content to new audiences locally is something the team at Belfast XR are passionate about: “I realised that  there are so many incredible stories being told in this medium that audiences in Northern Ireland never get the opportunity to experience. This was my key motivation. 

“Our ambition is to create an unmissable annual gathering for XR that inspires storytelling and our passion is to bring the best global virtual and augmented reality content to new local audiences. You don’t need to have used a virtual reality headset before, as our team will guide you through the whole process.”  

Running on Wednesday February 28 and Thursday 29 at the Black Box in Belfast, this year’s festival theme is Legacy which will offer attendees the chance to experience world history in captivating ways allowing audiences to step into the past, interact with historical figures, and explore significant events firsthand. 

Belfast XR Festival is both for XR enthusiasts aged 16+ and those who haven’t experienced any form of XR in the past.

The Belfast XR Festival is supported by the National Lottery through the Arts Council of Northern Ireland. It is also supported by the Department for Communities through Northern Ireland Screen, Digital Catapult NI, Future Screens NI and Ulster Screen Academy.

For more information follow Belfast XR Festival on social media or go to belfastxrfestival.com