How The Circular Economy Can Make A Difference To The Environment And Your Business
By Ross Moffett
Sales & Business Development Director, Everun
The term ‘Circular Economy’ has been widely known in academia for some time, yet it has been slow to penetrate into business practices. In its simplest terms, it is moving from a linear economy of ‘take, make, waste’ practices into more sustainable methods that emphasise recycling and reuse.
As a renewable energy specialist, it was incumbent on Everun to examine what we can do to reduce waste in all that we do. Our journey began almost three years ago and it has been transformative for ourselves as well as our customers.
Even when you’re thinking about energy in its purest form, you can’t just create it. Energy is moved from one place to another, for Everun it’s important that we look at the whole journey of our assets, parts and waste. Our customers want to know that not only are we asking them to do their bit in the fight against climate change but that we are doing our bit too. We must also look inward when talking about sustainability.
What we do with and how we dispose of our wind turbines is a good example. It’s important that when we decommission turbines, we communicate that effectively with our customers and wider community. In one example we took the blades off the turbine, stress tested them for strength and then created bridges with them. It’s important to us to reduce the amount of waste being sent to landfill from our work.
In some ways this epitomises the circular economy’s principle of valuing waste. For us it’s not just the transaction of creating renewable energy, it’s about being sustainable throughout that process, and continuing to be sustainable within ourselves.
While a lot of what a business does comes from the directors and senior managers sustainability can often be something that employees can drive, as the populace as a whole becomes more aware of the demands to reduce waste. I see it within Everun and its simple things. We have a fancy coffee machine, but a staff member suggested that we take the coffee groundings and put them into the food caddies and then we allow members of our staff to take them and use them for adding nutrients to their soil and grass.
That initiative didn’t come from me, our leadership team, it came from someone internally who wanted that change to happen, and we supported them to implement it. It’s vital to bring your staff along on your journey of sustainability.
I think that’s what’s happening throughout industry and throughout businesses. There are a specific number of people who are looking at sustainability from the top level down, as part of the ESG reporting. For example, they might be looking at our suppliers and asking what are they doing to help with carbon offset, they could be asking whether our suppliers have embraced renewable energy and find out how they are contributing to the circular economy.
Meanwhile, our staff on the ground can support the wider vision by doing things that are small changes for little impact such as recycling the coffee grounds and separating their general waste for recycling.
As we approach Northern Ireland’s 2030 zero net targets, companies articulating what they are doing to offset carbon by recycling, remanufacturing or repurposing items from their production will be a key question being asked in the boardrooms.
For businesses to successfully and confidently support the ambitious climate change targets we all must embrace what the circular economy represents. It is defined as the ‘model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible. In this way, the life cycle of products is extended. In practice, it implies reducing waste to a minimum.’
No one could disagree with those principles. And they are principles that can reduce costs and create employment, when applied. Another example of where Everun does this is when we decommission a turbine we take the magnets from the gearboxes and sell them onto another company who will repurpose them in their manufacturing.
Where we can take the nose cones off the turbine and use them in children’s playgrounds turning them into climbing frames. We take the nacelle, which is the bit that is housing all the gear box elements and we turn those into garden rooms, or we can turn them into single dwellings. Within these processes there is remanufacturing, sales, commissioning, promotion, painting and much more. In many cases this creates reemployment or additional employment.
The process of embracing sustainability and the circular economy can be easier for some companies than others. This is why we are proud to be sponsors of the All Ireland Sustainability Awards later this year. This is a great opportunity for businesses who don’t quite know how they can contribute to see some fantastic case studies. And for businesses who are working hard at putting climate change on their priority list it’s the place to be recognised and congratulated for your work.
Adopting a circular economy model won’t be easy for all companies, for example, if you’re in an industry that is a high energy user, and high pollutant, and all of a sudden you’re whipping the handbrake up and saying, ‘we’re going to do this’, it feels like cracking a nut with a sledgehammer. It’s important to take time, really consider your sustainability strategy and ensure you have a robust plan of action and buy in at every level within the business.
For Everun it was a no brainer. We are a renewables company installing wind turbines, solar PV, EV chargers and smart motors. It was important to us to show our clients we can walk the walk. For those who are finding it difficult or for those who are having problems getting leadership buy in, it’s a challenge that can be overcome with the right mindset, partners and resources. Partnerships have been very important to Everun, for example, we partnered with International Synergies who helped connect with the company that bought the magnets from us.
All businesses can start small in their journey to net zero. Look at your waste, packaging and other key elements of the business and ask what small changes can be made that will have a longer term impact. One small thing Everun did was switch from small orders to larger bulk orders so that we can reduce the carbon impact on shipping and packaging.
The circular economy is not just words, or papers from COP, policies from Europe, or our own Net Zero targets. It is common sense actions that will make a difference to your business.
Find out more about the All Ireland Sustainability Awards and how to enter at https://www.allirelandsustainability.com
Ballycastle Seafront Artisan Market, August.The flagship artisan market of the Naturally North Coast & Glens on the beautiful Ballycastle Seafront. This is an excellent showcase of local food, culture, heritage, and traditions, and it is an ideal destination for anyone looking for an authentic experience.
Why not get into the swing of things and enjoy a two-night break at the Galgorm Spa & Golf Resort from £349 pps. Stay and play with three rounds on the pro golf course, relax later in the Thermal Sap Village and wake to the hearty joys of a full Irish breakfast. Dinner can be added at a supplement of £47 per person (three-course meal Gillies, Fratelli Ristorante or Castle Kitchen + Bar). Visit 
Muriel and Herbie Glover and their daughter Susan enjoy life in a wee terraced house somewhere in Belfast. Their neighbour, Lily Dodds, calls in quite frequently for the loan of a wee cup of sugar or a wee drop of tea to keep her going. Herbie keeps pigeons in his loft in the back yard and has collected quite a few cups from racing his birds across the continent. When Muriel and Lily learn that they share a sweepstake that has drawn the favourite in an impending horse race and are likely to win a considerable sum of money, Muriel’s mother, who lives in Cherry Valley, descends on the household with the threat that life will never be the same again for the hapless Herbie.
On Friday 20th October, The Sixteen will visit Derry for the first time since 2016 to present their programme, A Watchful Gaze, marking the 400th anniversary of the death of composer William Byrd. Byrd was widely admired in his own time both at home and abroad, and the influence he had on future generations was immense. This programme explores the music of Byrd’s influences, colleagues and pervading faith, as well as taking his legacy firmly into the modern day with two new works by Dobrinka Tabakova.
Festivities last week at Marina Market, Cork, kicked off a series of unique events that will take place throughout the month of August.
Faughan Valley Woodlands is home to a significant proportion of ancient woodland which is so rare it covers just 0.04% of our landscape in Northern Ireland. Since 2000 the Woodland Trust have bought small clusters of native woodlands, including Brackfield, Oaks, Red Brae, Burntollet and Killaloo wood, all fragmented along the Faughan Valley, ASSI, a site of special scientific interest. And it has been the vision of the Woodland Trust for over a decade to connect these fragments for people, nature and climate.