Free Webinars Look At Podcasting & Thought Leadership This Week

Excalibur Press is continuing support to businesses with two free webinars this week (Wednesday and Thursday) on Do You Want To Start Podcasting? Here’s How I Did It! and How To Create An Effective Thought Leadership Strategy

The webinars are the latest in the ongoing series of webinars hosted by Tina Calder, designed to provide easy to follow guides for business owners.

In these unique online training and support sessions Tina will take delegates through the basics of how to create a podcast, creating a thought leadership strategy.

“When we were creating this webinar series we realised that at Excalibur Press there were a lot of things we could share with our current clients and the wider business community that could help them work on their business behind the scenes as things slowed down due to the Covid 19 pandemic.

“From blogging for business and creating LinkedIn content to setting up your own webinar and online course we hope that this series will help to kickstart people’s digital activities during this downtime so that by the time businesses are back up and running they have everything they need to be ahead of the pack.

“What the Corona Virus has done is force many entrepreneurs and businesses to fast forward or accelerate their desires to move their services and products online, we hope these webinars will help them do just that.”

Each of this week’s webinars begins at 3pm, featuring video and slide based learning with places still available to book for you and your team.

Wednesday’s session will provide a quick and easy guide to creating your own podcast, including explaining the popularity of podcasts, a ‘how to’ guide, equipment needed, distribution, the essential tools Tina uses and tips and tricks for success.

On Thursday attendees will learn what thought leadership is, why consider a thought leadership strategy and how it can help their personal brand or business.

Tina will take attendees through types of thought leadership as well as reveal top tips to maximise their thought leadership trajectory.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for over 20 years and has worked with a number of thought leaders over the years.

She said: “Over the last two years I’ve been intensely studying the world of thought leadership and I’ve realised that one of the most difficult things for people to do is firstly, understand that they have the capacity to be a thought leader and secondly, admit that they want to be one.

“By showing people how a thought leadership strategy can be an essential tool in your personal brand or business marketing I hope to demystify how to start creating one today.”

After running the free webinars for a number of weeks Tina has noticed the hunger for people, especially small and medium sized businesses to adapt to the current lockdown and adopt techniques, delivery and marketing online.

“These are challenging times, and if we can we should work online and still keep our businesses operating,” she said. “I hope that the webinars will help equip people to stay on course, online.

“We’ve set aside an hour and a half for each overview webinar, which will help people start thinking about what you need in order to get your own podcast up and running and develop your thought leadership path. There will be an opportunity to ask questions throughout.”

Register for Do You Want To Start Podcasting? Here’s How I Did It! on Wednesday 20th May at 3pm >>

Register for How To Create An Effective Thought Leadership Strategy on Thursday 21st May at 3pm >>

To find out what other free webinars are coming up go to