FUEL Lisburn Road creates 8 jobs locally
Dublin’s renowned coffee chain FUEL has opened its first Belfast branch on the Lisburn Road, in a £100,000 investment that is set to create at least eight new hospitality jobs, to begin with.
Belfast born businessman David Beggs has two FUEL branches in Dublin in Rathmines and Clontarf but aims to further expand the offering in Northern Ireland in the future.
Based in Dublin, he said it was inevitable he would eventually open in his home city as he further developed FUEL from its initial roots.
“Having experienced some really good eateries in places like New York I wanted to bring the international love of and accessibility of healthy, tasty, and vibrant food home,” David said.
“Trends are changing, and people want high-quality food that is good for their body and soul.”
With a background in professional healthcare, David has a heightened awareness of the need to bring healthy street food into the community.
“We all know the phrase ‘you are what you eat’ but the thing is, it’s not what you eat on one day, it’s the consistency of what you eat and how it fits into your ecosystem. It needs to be accessible,” he explained, adding: “Whenever you’re eating the right food for a sustained period of time, you’re going to feel better, you’re going to sleep better and you would hope that everything else will fall into place.”
David admitted that his drive to lead a healthier lifestyle was not a trait he was born with, but rather something he learnt over time which is why he is keen on giving people easy access to quick and healthy food.
He explained: “We want to provide people with healthy, tasty, and vibrant food to eat in or on the go.The Dublin-based businessman knows the benefits of making healthy choices himself.
“I believe that diet is something you have to constantly work at making some tweaks here and there and then hopefully see the benefits. My current regime seems to be the one that is best for blood sugar levels, mental health, and general well being.”
This is not to say that David is waging a war on sugar. He believes that there is a time and place for everything, but while on weekdays people would opt for salads, healthy soups, and other healthy options, on the weekend’s many people break out into an all-day-brunch menu which can still serve you well.
With FUEL, his vision is one with a community vibe at heart.
“The idea of the local pub being the epicentre of the community is gone,” he explained. “People are meeting at coffee shops and very much at the takeaway coffee shops because they may not have the time to sit for an hour and a half with each other, but they’ll have a catch up as they grab and go.”
Manager of FUEL in Belfast, Thom Moreland says the values of the brand and its healthy range of options will resonate well with customers visiting the Lisburn Road outlet.
“When customers arrive at FUEL they will be greeted with great coffee in a community focused setting where they can choose from a range of everything from your healthy options such as protein pancake stack, sweet potato fritters and chorizo eggs all the way to your beautifully indulgent fresh dishes like our decadent french toast, breakfast burrito and range of pastries and protein balls.
“One of the things we’ve found is that many groups of friends find it difficult to find something for everyone so we’ve curated a menu that gives you the option to choose the dish that suits you best, especially if you’re on a cheat day.
“All our produce is sourced locally, we have a wide range of gluten free and vegan options and our freshly squeezed, made on site juices, have become a firm favourite with our regulars.
“We’re delighted to be opened on Lisburn Road, the bustling heart of South Belfast. The community here has been incredibly welcoming and we’re looking forward to getting to know everyone.”